The website title is the soul of the website. It carries the core theme of the website and is the overall direction of the website. Whether you admit it or not, at least search engines use the title to judge the positioning of the website. Furthermore, slight changes to the website title will cause the website to lose authority. It can better reflect the position of the website title in the eyes of search engines.
Friends who are new to SEO often do not conduct an in-depth analysis of the website title with relevant data before building a website, resulting in later changes to the title and penalties from search engines. This situation is basically the only way for every SEOer. Here is the website The title is amazing, how should we optimize the title of the website?
Website title optimization objects
The website title is the text between the title tags in the web page code, such as the title of the webmaster website: , there are roughly the following optimization targets for the website title:
1. Figure out website positioning
As mentioned at the beginning of the article, the title of the website is the core theme of the website and is determined based on the positioning of the website. Therefore, it is essential to analyze the basic positioning of the website before determining the title of the website.
1>The website focuses on keywords. If the website focuses on keyword optimization, then we will display the keywords from left to right in order of importance.
2> The website focuses on the brand. In order to expand the marketing scope, many companies extend their business to search engines. For the website title to build the brand, it is natural to put the website brand at the front of the title (search engines order from left to right) To determine the importance of keywords).
3>Hybrid positioning. For those who want to do both keywords and branding, it should be based on the focus of the company. Which aspect should be focused on, the corresponding keywords should be placed in a relatively more important position.
2. Control the number of words in the website title
The author believes that the number of words in the title is closely related to the weight of the website. Try to avoid the waste of less and the situation of too much is not enough. This should be determined based on the weight of the website and the competition of keywords. For example, if the title of the internal page of the website needs to be called The website title should carefully consider the number of words. For small and medium-sized enterprise websites, it is recommended to have 25 words (including symbols).
3. Separator symbols for website titles
When doing SEO, it is inevitable to analyze many websites (such as competitors). After reading many websites, you will find that the titles of websites are written in various ways, some are weird, and some are nothing new. Nowadays, the main ones on the Internet are still "_", ",", "—" and "|". In fact, no matter which one is to satisfy the user experience, the separator has no direct impact on the ranking.
4. The particularity of the website title
Nowadays, website ranking factors include the uniqueness of the website, but we should not blindly pursue the uniqueness and forget the core positioning of the website. The uniqueness of the website title is best displayed in the form of combining website keywords and branding. , Responsibility will reduce the relevance of the website, which is a thankless effort.
Common things to note about website titles
1. The title is separated from the core of the website
The title of the website should always be closely related to the theme of the website. If the title of the website is not relevant to the content of the website, it will be difficult to get good weight in the search engines, and at the same time, we will lose our users. It is best if the title can highly summarize the theme content of the website, so that people can know what the website is about at a glance.
2. The title is particularly good, but don’t go overboard.
As mentioned before, the more special the title of the website is, the more special it will be to search engines, which will make your website feel "new" and will not cause "fatigue" to search engines. However, do not pursue too much speciality and always pay attention to the core of the website.
3. Avoid keyword stuffing
In the past, many websites used keyword stuffing in titles to achieve high website rankings, but I want to say that this has become history. Do not challenge the current Baidu algorithm. Some people will say that many websites now use keyword stuffing to rank websites. And it ranks high. I want to tell you that the keywords you mentioned are unpopular keywords. Of course, this is also a loophole in Baidu’s algorithm, but the loophole will be filled, so don’t take chances. Moreover, search engines are very sensitive to popular keywords. The defense against keyword stuffing is well established.
4. The boundary between titles and Baidu word segmentation
After learning Baidu word segmentation, many SEO friends think that Baidu word segmentation can solve the problem of word count in titles. They often want to use the principle of Baidu word segmentation to optimize multiple keywords at the same time. But I want to tell you that Baidu now ranks by weight first through complete matching. The weight ranking is based on the word segmentation principle, so you must be careful when applying this principle.
Summary: Website title optimization
The website title is the sublimation product of the website's core keywords. The core keywords are the center of the target keywords, and the target keywords are the basis of the long-tail keywords, thus forming a pyramid website structure and supporting the operation of the entire website. I would say it’s important to understand how to optimize website titles.
This article comes from Chengdu seo http://www.tyylmsxj.cn/
Editor in charge: Chen Long Author timi’s personal space