It tells us that the truth is very simple but few people can do it well, that is, to understand yourself and your opponent. Whether you are building an industry website, a Taobao customer, or simply a small website, keyword analysis is one of the first factors to consider when it comes to SEO optimization. If the keywords have been determined, then the optimization will proceed from the inside of the web page to the outside, which begins our long and boring road to SEO. At this stage, in addition to internal and external links to our own website, code optimization and other things, we must not forget that we also have competitors. Who are our competitors? Please, you must have the determination and courage to be the first. Don’t compare with those little-known sites that occasionally show up on the front page. The websites with independent domain names on the first page have the most traffic on search engines. They are our competitors. How do we defeat them? Hack them? Of course not, but learn from them!
1. Competitor web page structure.
It is not unreasonable to be ranked on the first page (ignore those who use unfair means). Their optimizers are seniors and teachers. From every tag, we can see the wisdom of SEO. If you don't learn now, when will you wait? What is the title? How are the keywords positioned? Use webmaster tools to comprehensively analyze the structure of his article. Is it pseudo-original or original? There is nothing surprising about his code. Then he must have worked hard somewhere, or his high weight comes from other advantages. For example, Yixing Brick is famous for its brick and tile industry, so Yixing companies rank higher; or his domain name is older.
2. Competitors’ external link composition.
We also send out external links, and they also send out external links. Why do they have so many external links? You need to thoroughly study their external links. In addition to blogging, what else has he done? Posted in forums? Question and answer platform? Why has he done so many of these? Excluding the time relationship, does he have more outstanding external link quality? Find out whether he has it or not. For forums, blogs, and platforms, register and organize them. Then there is the regular hair. Don't find it troublesome, this is how people come here too. There is a shortcut to success in SEO, which is to copy the success of others. If you find it troublesome to even copy, then it’s better not to do SEO, it’s not suitable for you.
3. Details determine success or failure.
If you have thoroughly researched the first two, then basically repeat the operations and insist on original updates. I believe you will have a bright future. But there may be exceptions. You have to go back and know yourself and your enemy. Where are the details? What details are the opponents doing better? The recently deceased Apple founder Stephen Jobs was a person who paid great attention to details. He was so demanding that the icon design and appearance of his products must be visually perfect; he focused on experience, down to the design of a line. If you master the details, you will surely master the secret to success.
The process of SEO is just a small personal insight of mine, without any technical content. I am advancing in stages, and there are not many cases to share. I just hope that if my little insights inspire and touch you, I would be extremely honored and happy. In the Internet era, the emphasis is on sharing and learning. If you close yourself off, you will be eliminated by this era and will soon be out. Sharing means telling more people about the valuable things you see. The Internet is beautiful because of sharing. In the same way, if you create something valuable, the network will reward you, bring you more traffic and other things you know. Learn like your competitors, follow like the white hats.
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