Nowadays, more and more companies want to get a share of the Internet trend. Everyone has actively invested in website construction and marketing. When you have been working on it for a while and find that the effect is not as good as expected, do you doubt your original judgment?
It is true that a website is nothing more than a platform, and the content it carries is the key to success. Who would want to take a second look at an enterprise website that collects advertisements everywhere and has poor compatibility? Smashing the close button is their most merciful reaction.
In many people's minds, online promotion is SEO, and if you do SEO, everything will be fine. In fact, as everyone knows, SEO is just a part of online promotion. Although it is very important, you cannot regard it as the whole thing and rely too much on it. Companies or individuals that blindly pursue SEO are undoubtedly like walking alone on a high rope, and they will die if they are not careful.
After you know this, you start looking for ways on the Internet to bring traffic to the website other than SEO. At this time, you find many ways.
Forum marketing:
Find some forums related to this industry, register a dozen or so vests in each forum, use a main account to hang out in the forum for a few days, help others, and let the people who often go to the forum have a certain influence on you, then you can try I would post some soft articles, use my vest number, act as a supporter, and post on top posts every once in a while, so the IP I would bring in in one day would be quite considerable.
Blog Marketing:
You can build an expert blog. If you are a mobile newspaper, you can build your blog into a mobile newspaper recommendation platform, allowing your blog to focus on one area and guide traffic to your main website at the right time.
Weibo marketing:
Nowadays, Weibo can be said to have become a marketing mecca. Of course, if you want to achieve good results, it depends on each person. Some companies' products are not suitable for Weibo. Of course, no matter what you do, it will not be effective. If you are a company or website marketing on Weibo, you can apply for V certification. This is generally easy to apply for. And the initial fans do not need to be of high quality, just a large amount is enough. You can add some mutual fans to increase the number. Friends.
Weibo can also be used as a place to answer customers’ questions because it is very interactive and casual. Organize some activities from time to time to increase the number of fans.
MMS marketing:
When you find that you have been searching and trying, but there are only a few marketing methods, have you ever thought about doing some marketing methods that others have not tried? Facts have proved that the sooner you enter an unknown field, the sooner you The more you step in, the more you get.
Internet marketing means we go wherever there are people. In fact, MMS marketing is somewhat similar to EDM but different. Why do you say that? EDM is mostly sent blindly. The email address that some people leave for you may not be used, and even if it is used, it may not be used often. But mobile phones are different. We use them all the time. I think everyone is aware of every text message. You won’t want to open it and take a look, even if it’s an unfamiliar mobile phone number.
Nowadays, mobile phones have become a necessity in life, and they have a high degree of privacy, which can make your message more accurate and clear. Before placing MMS ads, based on user segmentation attributes, the ads will be placed at the right time and in the right place. The location is presented to the right people.
If you are a membership-based website, you can use this method to maintain members, and regularly push promotional information, discount information, membership activities, etc. to members on a weekly or monthly basis. With the popularization and promotion of 3G networks, faster and faster mobile phone networks will accelerate the pace of MMS marketing. Airdrop Network ( www.kongtou.net ), a well-known company in MMS advertising, has 5 years of practical experience in the field of MMS marketing. , I believe that more and more companies will choose MMS marketing as an emerging marketing method in the future.
Conclusion:
Building a website must still be people-oriented. Excessive SEO will lose a lot of user experience. As for SEOers who rely too much on search engines, please don't limit your vision to existing promotion methods. Only more creative promotion methods can bring better development to the website.
Editor-in-Chief: Yang Yang’s personal space on the airdrop website