Some people feel unfamiliar with the friendliness of a website, and these people may be beginners; but for an experienced SEO worker, it may already be familiar to them. Only when the friendliness of the website is done well, the traffic of the website and the The ranking will go up. Because the friendliness of the website directly determines the user's stickiness. The friendlier your website is, the higher the user stickiness of your website will be. As for how to make the website friendly, I will briefly explain it to you in the following content:
Place prompts or emphasis in a prominent position on the first website
Why do we say this? Because when we, as a user, experience a website, there are many reasons why you enter the website, check information, click late, or are introduced by friends, etc. At the beginning of a new website, its PV volume is really very small, because most users just click and exit directly, and some exit without even reading any content inside. The conversion rate of such users is quite low. Therefore, catching the first batch of visitors is our top priority, because the first visitors either like your website or they really abandon your website. What we webmasters have to do is to make visitors click on our website and click on it. Then we have to put some effort into the layout, so that it can recognize the advantages of our website at a glance, subconsciously feel that the website is good, and unconsciously feel that it needs to continue browsing, and then do what we want them to do, such as buying our website. products, or purchase our services, or trigger website advertisements, etc. In this way, visitors will become our loyal customers to a large extent.
For example: I think people who love watching movies like to find the latest movies on the website. For movie websites, many visitors come to this website just to see if there are any updated latest movies. So, if you can be the first When the time is updated, you can write "latest updates", "latest hot movies", "new products launched", "latest movies", etc. in the most conspicuous position of the website, so that first-time visitors will have a subconscious understanding of the website - the website updates very quickly. . If the visitor really sees the recently updated movie this time, your website will be the first thing he thinks of next time he wants to watch a movie. But if you are just trying to deceive traffic and click on it after browsing, it will just be a jumping advertisement, then the traffic of your website will drop, and it will really not happen. This is something you have to take care of yourself.
Second, make your navigation stand out. Adding it in red and bold can attract clicks.
Generally, when a visitor looks at a website, his order is left first then right, first up then down, first moving then still, and first focusing on colors and then regular words. This is in line with the viewer's habits. For those whose navigation has been refined, or whose fonts have been refined, or whose colors are different, the probability that they will click on it is very high. This cannot be completely determined. I can only say that the probability of them clicking on it is very high. Using red or bold text to remind visitors which content they have been waiting for has been updated, or which content is particularly recommended, will improve the user's perception of the website. When visitors see the article in red and bold, they will generally think that the article is very important and should be read. As a result, they will continue to browse the website, which improves the friendliness of the website.
For example: Netizens who like to read news like to go to some relatively large news websites. There are always some news recommendation lists on news websites, such as Baidu's search rankings and so on. There are also the latest updates, latest recommendations, click list, praise list, etc., and then use a page to link these together in the header, and the content part is displayed below the header, so that visitors can bookmark this web page without clicking Or you can easily find the content you want with just one click. This method often brings much greater traffic than articles that actually have a title. Therefore, I suggest that webmasters or people involved in this area pay more attention to these.
Third, increase the index pages and content of your website to make it easier for viewers to view the content.
Some of the latest updates, latest recommendations, click lists, praise lists, etc. that I mentioned above may have a certain effect if we just put them aside, but we want their effects to be more prominent. We can List some latest updates, click list, etc. separately. Then there is a title with an article or some important introduction to the content. Of course, these introductions must be fascinating and make the viewer curious and want to see what this article is about. In fact, if you want to achieve the same effect as a website, it should be convenient and fast. You can refer to Baidu Ranking for web page style. Once you feel comfortable using it, you will feel better about the website. The effect of the sample makes the website more convenient and faster, and you can see more and more exciting things without any thinking. Are you worried that there will be no clicks if you do this?
Fourth, meet visitor requirements and let others see it
I think most websites have this kind of message function! The message function is not only to provide a platform for users to communicate, but also to provide a platform for solving problems. We can help solve some problems of visitors by leaving messages, improve visitors' favorability towards you, and at the same time improve their favorability towards the website. Furthermore, show the problems you solved to other visitors. When other visitors see you helping visitors solve problems, they think you are very good, and the friendliness of the website will also increase. This will not only improve the functionality of our website, but also discover our shortcomings from users' comments, which will facilitate the improvement of our website itself. Just like our No. 1 website decoration website [ www.zxdyw.com ], we get user information through some messages from customers or call us directly to provide users with the best service. Because in this way, can you really understand what the users are thinking about? For example, what kind of house do they want to decorate? Simple decoration or hard decoration, etc. Therefore, no matter what kind of website we are building, user experience must be the first priority, so that you can get more customers.
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