Hello everyone, my name is Muzi Chengzhou. I have also mentioned to you the SEO health of the website before. In addition to the content and content in "Quickly Improve the SEO Health of the Website 1: Website Content Health" and "Quickly Improve the Website SEO Health 2: Website Hardware Health" that I introduced to you earlier. Hardware health actually also includes the health of links. External links are very critical, but internal links are often ignored by everyone. Today I will introduce to you the health precautions for internal links in the SEO optimization process.
Internal links, simply understood, refer to all the links within our website. One thing to note is that these links are directed from one page in the site to another page, or back to the page. Today I will break it down into two aspects for you. Let me introduce some ideas on the health of internal links in website SEO.
1. The internal links of the website are the neural network of the website content!
It is absolutely recognized by everyone that the internal links of the website are the neural network of the website content. The homepage of the website is like the trunk of a tree, and other column pages and content pages are the branches of this tree. Generally speaking, This allows a website to grow well, but in order for our website to be more powerful, there must be considerable connections between each branch and the main trunk. The main trunk, branches, branches and leaves supplement each other's nutrition, so that the website can be made more powerful. Such a big tree is getting stronger and stronger.
Regarding the health of the internal links of the website, we can actually judge very well. One is that the overall structure needs to be very reasonable and clear. Generally speaking, enterprise websites need a 3-layer structure, while some large shopping malls and portal sites may need 4 layers. , of course, you can make adjustments according to your own needs. What needs to be noted here is that each column must be clearly separated to avoid overlap, which will make it difficult for search engines to crawl.
Search engines and users are both users who come to experience the neural network of your website. Search engines crawl more quickly. If your neural network is more reasonable, it will be able to follow these nerves of yours and crawl back and forth better and faster. Website pages, website content, and then quickly make an evaluation based on your high-quality content, and the weight will continue to accumulate and improve. Users are different. He pays more attention to user experience. If your neural network can quickly help him find the products or information he wants, then he will think that your website is very useful. If you can provide him with long-lasting Provide relevant and useful information, then he will linger on your website. When there are more such users, you will find out how powerful the perfect neural network you built before is.
2. The healthy internal links of the website come from three-party Internet!
Talking about the health of internal links, many webmasters have not done a good job. In fact, on the one hand, it is because many people do not pay enough attention to it. On the other hand, it is because some webmasters really do not know how to do internal links. But once you really understand it, you will find that this is inseparable. Open three-party interconnection. Some people may ask which three parties are there? In fact, they are the homepage, column pages and inner pages. By doing a good job in interconnecting these three aspects, you can make a good internal link. As for the health, you need to pay attention to it.
A. Focus on building internal links based on the keywords you optimize. If we need to optimize the keywords set on the homepage, we must focus more on the column pages and internal pages to layout several keywords on the homepage and make anchor links, and so on. We also need to use the content page to make the column page. A very key aspect of keyword anchor links is to use internal page interlinks to increase the weight of long-tail keywords, so that the ranking of long-tail keywords can be improved and accurate traffic can be obtained.
B. Carry out key internal link construction according to the different focuses of the website. If we are aiming for direct conversion, it is best to do more internal links with long-tail keywords, so that the long-tail can bring direct traffic conversion. Many websites are not ranked but have a steady stream of customers. If we are to provide users with high-quality products and services, we must pay attention to highlighting our product advantages and service quality, which can be guided by internal links to users. Reasonable internal links give users what they want most, and also give users what we most want them to feel. Once we have done these two things well, we can do a good job in internal links.
Internal linking is actually very simple to do. The key lies in persistence over time and reasonable control of the entire situation. Sometimes internal linking requires us to make a plan. This is like a website group. Without a good sketch in advance, it is very likely that Falling short of success. That’s it for today. Friends who want to communicate with me can add me on QQ: 843745641
This article was published by Mu Zi Chengzhou, editor of Shanghai Website Construction Coordinating Network ( http://www.580plan.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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