Hello everyone, we have talked about many of the positive factors related to rankings in English SEO services before. For example, the weight of a web page will have an impact of 0.28 on your ranking. Now I would like to make a related statement once again, that is, effects are not equal to causes. This means that when we see websites with high authority, we usually find that they also have high rankings. We see a large number of search results on web pages every day. We go back and analyze those web pages, and we try to find the connection between those web pages with higher rankings and those web pages with unique characteristics. When we find those relationships, we usually say they have a positive impact on rankings. Other positive factors are having a good domain name, such as one ending in .COM. If your domain name is Diamond.com. Then you are very likely to get a good ranking for the word diamond. Moreover, if the root domain name has a partial anchor text, it will have a correlation of 0.25.
Why do we keep talking about the positive factors? We can still talk about the negative factors. We found that there are indeed many factors that have a negative impact on rankings, and we usually don't pay too much attention to these. But these are really factors that affect rankings, and they are always at the bottom. They are also worth paying attention to, because if we can avoid these problems, we may be able to achieve better rankings.
Domain name length
Let’s start simple. A very negative factor is the length of the domain name. And it's an obvious factor. If you have a domain name, Shoes.com, it will definitely rank better than Buy-Cheap-Mens-Shoes.com. I will repeat it again, influence is not equal to factor. We can think of a range of reasons for this. For example, Shoes.com may be a relatively old domain name. Maybe it’s ten years old and has a lot of backlinks. Buy-Cheap-Mens-Shoes.com seems to look like a spam website. It probably won't have too many links. By the way, if you look ahead to these influence strategies, dash might be another negative factor. The more hyphens a domain name has, the more negative impact it will have on rankings. This doesn't mean you can't use those long domain names. It's just that according to our observation it's not the best.
response time
Response time is also a very controversial topic. We like to draw some pictures of small animals on our website, so you can see these pictures on our website. There’s an ongoing debate in the SEO world that slow web pages and slow servers will also give you low rankings. We don't have the relevant data, so we can't give you an accurate answer. But it does have a huge impact. If the speed of our website is fast, there is no doubt that we will have a good user experience. If our website is very slow, then you really need to think of something to do.
Advertising Alliance
This really surprised us. Many people who have just entered the field of website promotion think that if you use Google services or install Google Analytics on your website or set up a Google Advertising Alliance account on your website, Google will relatively prefer your website. In this way Maybe you can get a relatively high ranking. In fact, quite the opposite.
Proportion of followed link pages
The most surprising impact data this year is the followed link page. It needs to be explained here that this represents all links pointing to your domain name, and we will find that those websites will be ranked lower than us. But let’s think about domain name diversity. Websites that rank well hope that many websites can link to them. Like Wikipedia, there are no followed links. In general, they have a diverse link file, but some spam websites, small websites, and new websites will link to these. They're going to have a lot of work to do with that, so diversification isn't good.
The source of the article is http://www.leadseo.cn/seofuwu/seozhenduan/Shanghai Liziou, a website optimization expert. Please keep the source when reprinting! Thank you very much!
Editor in charge: Yangyang author frank12's personal space