I believe every webmaster is familiar with the term website SEO optimization, and every webmaster is also "pursuing" the so-called SEO optimization. However, in my opinion, many webmasters are "pursuing" They are all too blind and do not know how to use clever skills. As soon as they see some SEO tutorials released by some so-called well-known webmasters, they start to blindly follow them. In the end, not only do the websites not improve, but some of them will be demoted and so on. However, today I will share with you some of my experiences in building a website. I hope it will be helpful to you. If you feel that it is not good, please give me some advice!
First of all, some webmasters may not understand the meaning of the sentence "be good on the inside and be good on the outside", so let me explain it to you briefly. As you can see from the literal meaning of "You Qi Nei", it refers to the usual internal optimization of the website by our webmasters. So "be good at the outside" must be to do as much external optimization work as possible, such as external links, friendly links, etc., in addition to doing internal optimization. Okay, after explaining it, I will introduce the method to you in detail.
(1) "Excellence within" How can we optimize?
Regarding internal optimization, many webmaster friends will be very confused. How can a website be considered to be internally optimized? Is it just original content? The answer must be no. Below, the author will explain how I do it in detail. Doing internal optimization.
1. When it comes to internal website optimization, the first reaction of many webmasters is undoubtedly original content. In fact, for me, I do not deny the importance of original content at all, but what I want to say is that original content is not "inevitable" , for search engines that are becoming more and more user-friendly now, they pay more attention to original content. But I believe that friends who often create original content will find that when some websites with higher weight than ours reprint our original content, the ranking will be far superior to ours, so at this time we will have great doubts about the original content... .But I still call on everyone to create more original content. Although the current search engine algorithm is not perfect enough, original content must be an inevitable trend in future optimization.
2. For a good article, the title is also very critical. As we all know, usually the title of a website displayed on search engines is 38 characters, so we are also very particular about the title of the article. It should not exceed 38 characters. If it is more, it will not be displayed, and it will also cause the title weight to be too dispersed. , so I still suggest that you try to highlight key words and write the title concisely. In addition, the crawling habit of spiders is generally from left to right, so when we write keywords, we try to put the keywords to the left as much as possible. This is helpful for improving keyword rankings. The last point is to diversify the title of the article and do not repeat it over and over again. Otherwise, spiders will think that the content is too repetitive, which will also lead to poor website inclusion.
3. After the title, of course, the website description is indispensable. Generally, spiders crawl our title first, followed by the description, and the description is also displayed in the search engine, so in addition to the title, we also need the description. Optimized, the keywords appearing in the description are also weighted from left to right. The method is similar to the title, both are as concise and clear as possible, so I won’t go into details here.
4. For internal optimization of the website, it is essential to work on internal links. Cleverly use articles to lay out our website keywords to point to other pages. This not only achieves the transfer and sharing of weight, but also attracts visitors again. Spiders crawling to our other pages are a very good choice in terms of weight and inclusion of website content. At least in my opinion, I think internal links are more important than external links.
5. Cleverly layout the content of the website and use pictures and texts to better attract spiders and users. Because many sites need to publish a lot of picture content, for these sites, in addition to good content description, picture optimization is also very critical. The first thing is to control the position of the pictures, and don’t pile them up too much. It must be cleverly placed between the text to make it more beautiful. In addition, we must remember to give the image alt attribute, because spiders cannot crawl image information, so only through alt can we know what your image wants to express. What is it.
In fact, the above items can almost explain the internal optimization work of most websites. Of course, there are also some relatively rare websites that need to use some unique techniques or pay more attention to some details for optimization. I won’t go into more details here. After all, I can’t elaborate on the website industry one by one, but everyone must remember that the internal optimization of the website is actually more about our details and persistence. Only in this way can the internal optimization work be more powerful and perfect!
(2) "Be good outside" How can we be good?
After settling the inside, in addition to long-term persistence, it is still very necessary for us to support the outside. Only in this way can we make the website more powerful. The more entrances for spiders to crawl in, the better the weight of our website will be. . So many people want to ask, there are many ways to do external links now, which ones are the most effective? Let me share with you some of the channels I use to do external links.
1. Blog external links, this is what I have been insisting on doing, because with the development of the Internet, blog marketing and blog promotion are also very popular. It has good exposure and high reprint rate, especially under some high-weight portals. Blog sites, such as Sina, Tianya, Sohu, NetEase, and Baidu Space, are all free and have very good weights, so I often write in the form of soft articles combined with the website itself, which is easier for users to accept and better reprinted. . Therefore, blog external links are a very good method, and the inclusion is also very good.
2. Post and comment on the forum. I believe many friends have been doing this, and they have a lot of forum resources. It is essential to go to the forum every day and leave comments. It can not only relax you, but also bring something to the website. External links, because everyone should know that large forums such as A5, php, DZ, etc. are very well included, and you can add your own URL and anchor text keywords to the signature for free, so I have been insisting on this method. , and have been recommending it!
3. Submitting original soft articles. This method is actually relatively simple. As long as we write down some of our own experience in building websites, write articles and submit them to websites such as A5 and chinaz. Everyone knows that these websites have huge traffic and good reprint rates. It is also easy for users to accept, so this method is more time-saving and labor-saving compared to other methods.
4. External links to Q&A platforms. This method is actually more conducive to acceptance by users and search engines, and the weight is also very good. Usually many people also use platforms such as Baidu Zhizhi, Ask Question, Sina Q&A and other platforms to make long-tail keywords. From this Click to determine its weight. And these links can not only bring us external links and weight, but also bring us unexpected traffic, so it can be said to be the best of both worlds.
5. Friendly links. When it comes to this, many friends will be curious, how can friendly links be regarded as external links? Here I want to tell you, in fact, for friendly links, Baidu has always been regarded as the best quality external link. Because it represents the weight transfer between sites, and it is also an affirmation of your website by other sites, so these links are far beyond the comparison of other external links such as blogs, Q&A, and soft articles, so we are doing a good job in other When linking externally, you must regularly look for friendly links to the website. Of course, friendly links must be carefully selected and checked regularly to avoid unnecessary trouble.
Regarding the topic of external links, every webmaster is looking for better and more comprehensive external link resources, and collecting them bit by bit, from one forum to hundreds of forum resources, is undoubtedly very powerful. Wealth resources. So here I call on everyone to remember to collect external link resources when doing external links, and then continue to do it in a cycle. Then the external links of your website will be very powerful over time. Just like the name of my game http://www.name2012.com/ , I started from scratch and now collect external link resources step by step, and then select high-quality ones to do it in a cyclical manner, then persist and collect bit by bit, The cycle continues, and I believe that my website will also receive a huge amount of external link resources in the near future. So with the foundation of internal optimization and the support of a huge external link network, why are you afraid that the website will not be able to get up? Well, I will share it with you here today. See you next time!
Editor in charge: Yangyang Author’s personal space at www.name2012.com