The downgrading of the website leads to a decline in keyword rankings. The reduction in traffic is the most worrying thing for webmaster friends, and it is difficult to get the rankings up. Being demoted accidentally makes people feel extremely depressed. Among the many search engines, Baidu has the most downgraded performance. I believe everyone can feel this deeply. Some friends often complain to me that Baidu sometimes demotes your website inexplicably, and the frequency of demotion is very high. In fact, everything has its essential reasons. Baidu cannot lower your rights inexplicably, let alone lower your keyword rankings without any reason. I am sure that some of your operations have touched Baidu's bottom line, so after the website is demoted, you must reflect on the operations during this period, what aspects may have caused the demotion, and then use the data to find out the reasons and solve them. The method is the right way. In fact, there are still some clues before the website is demoted. It just depends on whether you have such a vision to discover it. Now I will talk to you about what precursors will appear before the website is demoted? For your reference.
First, snapshot updates slow down
The most prominent thing about the website before the downgrade is that the home page snapshot is not as fast as normal. If your snapshot and collection speed have been normal in the previous month, but these days the snapshot cannot keep up, and the web page collection time has also slowed down. Slow. In the past, if you posted an article, search engines would index it in two hours, but now you have to wait until the next day to index it. A snapshot of the homepage of the website used to be taken only one day apart, but now it may be taken two or three days apart. You should pay attention to this situation.
Second, log exception
Once the snapshot update slows down as mentioned in the first point, you have to immediately check the website logs during this period and compare it to see if the number of search engine visits is less than before, and the length of stay is Isn’t it shorter than normal? Isn’t the number of web page crawls smaller than before? If so, be careful because logs are important data that reflects the health of a website. The author recommends that everyone read the log every day and collect data for future reference and comparison. Only speaking with data is scientific SEO.
Third, keyword snapshots are disordered
Speaking of chaotic keyword snapshots, you may think of the 520 Baidu earthquake. The website snapshots for more than a month after 520 were all in a mess. If your website is in the 520 situation now, searching for different keywords will have different snapshots, not the homepage snapshot. There might be three or four snapshots. Of course, if your keyword snapshots suddenly appear disordered when your keyword snapshots were normal in the past, then you are very worthy of attention.
Fourth, the ranking dropped slightly
If you find that the rankings of some of your keywords have dropped, of course you have to refer to whether your keywords have dropped or others have surpassed you. Because this is a completely different concept. If you are surpassed by others, then it is not your problem. If your own ranking drops, this is a problem. Therefore, the author once wrote an article saying that you need to pay attention to the two websites before and after your own website. Only in this way will you know whether you have been surpassed by others or whether your ranking has dropped.
Fifth, the domain homepage is not first
Many friends may not believe that the domain command means power reduction, but I believe it very much. As soon as the domain directive appeared on several of my websites and the homepage was no longer ranked first, their rankings plummeted. As soon as this command returns to the first place, the keyword ranking will rise across the board and the traffic will increase immediately. Therefore, the author strongly believes in the domain instruction. Of course, this also needs to be compared like the snapshots and keyword rankings mentioned before. If your domain homepage has always been at the first place before, but it is no longer there during this period, if this happens to my website, I will have to sum up the reasons immediately and propose an improvement plan. This may be a personal feeling, and this is the sequelae left by my past experience, but if the domain homepage is not the first, you really need to pay attention.
I have to say something long-winded here. I don’t know if you have noticed. When writing these five points, the author mentioned one word many times, which is comparison with the past. When we do data analysis, we must have a comparison value. Only then can we know whether the current data is normal. Only through comparison can we draw conclusions. Of course, these also need to be based on our ability to search data. I find that many SEOs nowadays never collect data. I really don’t know how they analyze it. Therefore, I suggest that you collect various data from the website and analyze it in the other party's way. Only in this way can you get the correct answer.
Based on the experience of building a website more than two years ago, the author summarized these five common precursors that will appear before the website is downgraded. If one of them appears, you have to pay attention. If two of them appear on your website, this time You have to summarize the reasons and propose improvement plans. If unfortunately three of these appear, your website may have been demoted, and the signs may have passed. At this time, you have to face it calmly and calmly. In fact, for those of us who work on Baidu SEO, downgrading website authority should be commonplace. The most important thing is that you can find the reasons and find solutions. Delegation is not terrible. What is terrible is that you cannot find the reason for the demotion, let alone any other solution. In fact, I believe that the five signs I wrote about before power reduction are just common sense. In fact, many things should start from common sense, but common sense is most easily ignored by others. This article just wants to remind everyone that you need to pay attention when these situations occur on your website. The content of the article is originally provided by Practical Camp SEO Training http://www.tzwoo.org/ . We respect the author's copyright. Please keep the link in the article for reprinting. Thank you.
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