Today I would like to share with you some personal experiences of a grassroots webmaster on how to restore the weight of a website after it was demoted.
First of all, I am not an old bird, and a lot of my experiences may not be correct, but what I really have is my own experience in website optimization. It can be seen from the fact that my main optimization blog is still a Sina blog. The author is really I am a SEOer who has only been in the industry for a very short time. As we all know, veterans all have blogs with their own independent domain names, but the author is also planning to build a blog with an independent domain name recently.
Although I applied for my blog in May 2010, and I wrote my first blog post in mid-May 2010: "The Heroes of the Three Kingdoms 7: One Against Ten Thousands", this blog post is still with me now. At the front of the blog, if you are interested, you can take a look. At that time, I didn’t know what SEO was at all. I wrote this game blog just to record my rare game experience, but I couldn’t find it. The right place to publish, so, by accident, I applied for my first Sina blog, which is the blog I have been optimizing now, but from May 2010 to the end of November 2010, I never went there again I came across this blog, and during this period, it unknowingly accumulated a lot of weight, so that when I officially started to prepare to optimize this blog in early December, any blog I reposted was included in Baidu. , without exception, I remember that I reprinted about 10 blog posts at that time, all of which were exactly the same, from the title to the punctuation at the end of the article, without any modification. However, Baidu still included it, so I guess my Sina blog It should still have some weight at least during the end of November.
However, since the author started his formal study in mid-December 2010, he didn’t understand a lot of basic optimization knowledge at all. After I kept reprinting other people’s blog posts, I found that these blog posts had nothing to do with the content of my originally established SEO learning blog. , so at the suggestion of one of my colleagues, I deleted all reposted blog posts. Moreover, at that time, I didn’t know what a 404 page was. What’s more, Sina blog is not a place where we can do 404. That’s it. My blog has been downgraded. The website has been downgraded from December 25, 2010 to March 16, 2011, because the most obvious manifestation is: when my site:blog.sina.com.cn "How When "Learning SEO", my homepage was ranked on the third page.
Summary: There are four reasons why my blog has been demoted:
1.title modification:
At first, the title of my blog was called "Da Nan", and at the end of December I changed it to "seo learning platform".
2. Don’t want to close the content
It starts with the game category, with mostly inspirational blog posts in the middle. In the later stage, it mainly focuses on SEO learning experiences. The content was changed three times.
3. There are a large number of dead links on the website and no 404 page is created in time.
The key is that even if I want to do 404, I can't.
4. Over-optimizing the website
Mainly reflected in two points:
(1). When starting to promote a blog, only make external links to the anchor text on the homepage, and only promote one keyword.
(2). I once used a large number of h3 tags to re-key keywords in my blog posts, but h2 and h1 did not appear.
So how did I restore the weight of the website after four months and let Baidu release the homepage after a severe weight loss at four points? How did I improve the weight of the website?
I don’t have any special approach. I emphasized that I am just a newbie who has been in the industry for less than 5 months.
1. First of all, I analyzed the reasons for my downgrade in January and found out the operations that may cause the downgrade, which are the four points mentioned above: title modification, content replacement, too many dead links, and excessive optimization.
2. Then based on the above four points, I made targeted adjustments to the blog.
3. I haven’t dared to change the title since that time. Although the title is not very good and there is a certain degree of competition, the traffic is almost zero.
4. The content is completely adjusted to be completely related to SEO learning, without any reference to other industries.
5. The external link anchor text began to diversify, and some high-weight internal pages were promoted as much as the anchor text on the homepage.
6.404 Sina cannot do it, but from this incident I learned that once the articles on the website are included by search engines, even if the content does not want to be closed and the weight is dispersed, if you cannot or will not do 404, you must not delete it. Although There is nothing I can do to save the dead links on my blog, but this matter has a great guiding significance for me.
7. Instead of using h3 tags to re-key keywords in blog posts, generally use b or strong tags to avoid over-optimization.
8. Relevant layout of internal links.
Having said this, I think many friends, especially novice webmasters, will be concerned about what kind of external links I used to restore the weight of my website when my website was so severely demoted. It is very simple. If everyone If you have time, you can go to yahoo and check the link: http://blog.sina.com.cn/zhn2500zhn.
The number of blog posts I have included in Yahoo is only 35, and the number of external links as of 10:56 am on March 19, 2011 was only 1,788. Among them, there are no external links from the homepage. Most of them are forum signatures. There is one There are several high-weighted link baits for blog links throughout the site, but they are all added with nofollow, and the forums I mainly promote are A5, Sail, Laggard, Webmaster Express, etc.
Although the keywords of my blog are not very good now, for example, the homepage keyword "how to learn SEO" is only ranked fourteenth, and the best "SEO learning platform" is only ranked fourth. I won’t list long-tail keywords for very long titles. But I think, at least as a novice webmaster, my idea is that the significance of restoring the weight of a website is far greater than the significance of temporary ranking of keywords. Why do you say this? Because in SEO, the two most important points for keyword ranking are nothing more than content being king and external links being king. Many veterans have a lot of resources and connections. For us novice webmasters, Generally speaking, it is almost impossible to obtain high-weight external links as soon as the website is launched. At least that is the case for me. So far, I still have no one willing to exchange friendly links with me. Almost all of my external links come from self-sufficiency. , these are called low-quality by veterans, and are even forum signature external links that have been de-weighted by Baidu. To be honest, I am very satisfied now. When the external links are not strong and 404 cannot be done, I spent 4 months to restore the website weight and put the target keyword "how to learn seo" This relatively competitive keyword ranked fourteenth. Hehe, the author thinks it is not easy. It is an encouragement to myself, and it is definitely not complacent or looking at the sky from a well.
Let me summarize my own three points of experience below:
1. The forum signatures that have been circulating some time ago have lost their weight and are not credible. Forum signatures still have a certain effect, although the effect achieved may be unintentionally significant.
2. If the webmaster does not issue a 404, dead links will be included by Baidu and cached for a certain period of time. If the cache time has passed, the impact of dead links will be much smaller.
3. There are not many SEO skills, everyone needs to persist. The simplest techniques are the most classic, and the most classic techniques are the most common!
Welcome everyone to come to my blog to communicate.
Please indicate when reprinting: http://blog.sina.com.cn/s/blog_680e898d0100pakh.html
How does the author learn seo's personal space?
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