I believe that the biggest headache for many webmasters when doing SEO optimization is that their website has been demoted by Baidu. How can you reduce the devaluation of your website? I personally think that preventing the demotion of your website is mainly about the stability of the website. First, let’s take a look at the reasons why the website is demoted. Several characteristics: no key rankings, a significant reduction in Baidu's inclusion, only the home page or no home page, and fewer external links. You can check it through the site to see the relevant inclusions. If the website is demoted, we have to find ways to restore the previous weight of the website. Today I will talk about how to prevent the website from being demoted based on my personal experience for everyone to learn from. Of course, it is just my personal opinions to share with you. Of course, SEO is a The long-term learning process also involves continuous learning from each other.
1: Server stability: Let’s start with the external hardware environment. After the website is built, it is very important to choose a stable server. Do not frequently cause the server to be attacked, infected with viruses, powered off, restarted, etc. It is best to make the server faster. Because these indicate that your website is unstable and Baidu is very disgusted. At the same time, do not change the server of the website frequently. Only by maintaining the stability of the website can the weight be maintained.
2: Keywords must be determined: keywords in the website, there are many techniques for selecting keywords, we will not go into details here, the keywords must be displayed in the description and title bar, and once the keywords are determined Next, don’t change keywords at will. This is also the stability of the website.
3: Rich content, no dead connections. In the process of website optimization, try to make your website as rich in content as possible, and the content of the product and other related sub-pages on your website must be rich. Only then can Baidu properly include it again. Therefore, do not have broken connections or inability to open subpages on your website.
4: Updates are regular. What this is talking about is that when updating sub-pages, the content updated every day has a certain pattern, for example, 3 pieces of content are updated every day. Don’t not update on one day and then update dozens of articles on another day. The same goes for news. You must update articles regularly. Be responsible, it is easy to be kicked off by Baidu K, who thinks you are cheating. It is best to be regular in time, so that it can be easily included in Baidu, because once there is a regular schedule, spiders will also go there regularly.
There you go to get new articles.
5: External links must be regular. When increasing external links, go to some websites with relatively high weight, such as A5, where articles can be included in a few minutes. In addition, when making external links, try to spread them out as much as possible, so that the weights are spread out and the website is prevented from being K or downgraded. Because once your account is blocked, all your external links will be gone. This is like putting your eggs in one basket. There is also a certain regularity in increasing external links.
6: Look for friend links. In SEO, everyone wants to make friend links. Many people think that the higher the PR, the higher the weight. The better for the website. In fact, it is not the case. Suppose your website has no PR and suddenly gets a PR5, the spider will definitely think that you are cheating. This is also the reason why many websites have been demoted. The friend chain must also be stable, and there is a certain pattern in adding a few appropriately every day. Similarly, once a chain is demoted, don't remove them all at once, but replace them one by one.
The above are some methods to prevent the website from being demoted. The main thing is that the website must be stable. Including stable friend links, stable keywords, and stable content of the site. SEO is a process of continuous exploration. I hope we can work together to do a good job in SEO so that our website can truly realize its value.
This article was originally created by Ye Zi, the webmaster of http://wwww.hzyanye.com . Please keep it for reprinting, thank you.
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