Yesterday, a SEO friend of mine made a special trip to visit me and asked me about some problems he encountered at work. He spent nearly an hour answering some of his confusion. The main question this friend asked me was what kind of data should be analyzed on the website, and what should be done after the analysis to improve the traffic of the website. Today Liu Jun has sorted out the more typical ones and written them into an article to share with you.
This friend is engaged in promoting the medical industry. As we all know, the medical industry is the focus of Baidu. Websites in the medical industry, whether new or old, have slow growth in various SEO data, such as slow inclusion. Keyword rankings improve slowly. It doesn't matter if it's just slow. If a website in the medical industry doesn't do well, it will be demoted faster than other websites. Why does such a strange situation occur? This is because the profits from the promotion of the medical industry are too large. Baidu bidding obtains considerable profits from it, so it is natural that it will treat websites in the medical industry specially.
Use various statistics to analyze what keywords the website’s traffic comes from.
Many websites are bound to third-party statistics plug-ins like cnzz, but many websites are bound to them and never use them. Even if they are used, they are just to see how many IPs they have every day. The first question Liu Jun's friend asked was that the leader wanted him to increase the daily IP address of a website by 100 in a short period of time. That site now has about 200 IPs per day. Then he arranged for two editors to work on this site. They only update 80 pseudo-original articles every day and do not make external links.
Let’s use this site as an example. At this time, you should use cnzz to check where the website’s IP came from. Open cnzz and click on the keywords under the search engine option to check the website’s IP. What words did the user search for in the search engine? What page did you click to enter?
Then focus on the top-ranking pages to make them even higher.
For example, if you check through cnzz, when you search for the keyword (Y) in Baidu, a certain page of your website ranks eleventh, and the URL of your page is (X), with about 50 views every day. An IP clicks to enter X by searching for keyword Y.
In this case, you should concentrate some manpower and material resources to improve the ranking of X in Baidu Y. For example, when you continue to update website articles, you should make some anchor text with Y as the keyword to point to X. When making external links, also make some anchor texts with Y as keywords pointing to X.
Just imagine, this page ranks 11th and can bring about 50 IPs every day. If this page can move up one place, the daily IPs this page can bring will increase immediately. Then list the URLs and corresponding keywords of all the top-ranked pages of your website, select the ones with less competition among them, rank these pages one by one, and improve their rankings one by one, so that the website's daily IP will get better and better.
The effect of slightly modifying the title of the page is unexpected
Sometimes when analyzing keyword rankings, you will find that some of our pages rank in front of certain keywords, but this keyword does not even appear in the title of this page. At this time, if we can add this keyword to the title, the ranking of this page will naturally achieve a better ranking after we focus on optimization for a period of time. Although we cannot guarantee that the title of every page of our website will be so excellent, at least we can effectively optimize the title of some key pages. Liu Jun writes about website data analysis and corresponding optimization measures here. Welcome to this article, which was originally written by Wuhan seo ( http://www.seo83.com/ ) Liu Jun. Welcome to visit Liu Jun's personal blog.
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