Is your website door open? For a webmaster, if the website has no traffic, it can be said to be a failure of the operation strategy. How to increase traffic has become an eternal topic for webmasters. The key lies in SEO optimization. I’m going to give you a little training today.
Alibaba, I believe everyone who is involved in e-commerce is familiar with it. In our country, Alibaba is a well-known e-commerce company, but when it comes to the world, Alibaba’s traffic only ranks 91st. Google ranks first in global traffic, followed by Facebook, which has more than 500 million registered members, exceeding the total number of Internet users in China. In the final analysis, its SEO optimization is still in place. But how to do SEO optimization specifically?
First, visibility
To develop a website, you must first let customers find your website, which is also known as visibility. Websites are different from people. A person can conquer the other person with only foreign trade or inner beauty. But for a website, it is absolutely impossible to only have the meaning. It must have its own image and connotation.
As for the image of the website, it depends on the positioning of the webmaster when building the website. For example, if you use your website as an independent online mall, the decoration of the online store and the modification of the products must be done properly. The descriptions of websites and products must be accurate and detailed. Keywords are the key for index customers to find you. They have a great impact on improving the SEO of a website.
The content of the website must conform to the preferences of today’s consumers. The website must be meaningful, and making it useful to customers is the most important thing. For a website with vulgar taste, there must be very few repeat visitors, so the future of this website is completely lost.
Secondly, information flow
The longer and wider the information flow is, the more customers will pay attention to it. However, how to make customers trust your website and win trust depends on the quality of the information flow. Why is Facebook so popular? It can be said that popular foreign websites are relatively popular. More than 90% of their websites have one thing in common, which is the "three networks in one" model. The "three networks" refer to business networks, video networks, and social networks. The corresponding ones are traditional marketing, food marketing and community marketing, as well as email marketing.
Which marketing model and channel a website should adopt mainly depends on the positioning of the website. It cannot be like "a blind man fishing for fish", which is a mess. After choosing the right marketing model, the next step is to start the most important search optimization. The more information channels there are, the more exposure the website will have, and the SEO ranking will continue to rise.
It is difficult to achieve visibility and information flow without improving the operation of a website. I hope this brief training will be helpful to novice webmasters.
Original by Zhiqi, please keep the original address http://www.ok.net.cn/blog/?sort=7 when reprinting. I hope it can help you.
Thank you Zhiqi for your contribution