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SEO cannot be separated from the analysis of data, because only with the support of data can it be convincing and summarize some rules of search engines. Although the algorithm is always changing, if you analyze it frequently, you will find some of its mysteries; for For many SEOers, data analysis seems far away from us and can only be touched by some experts. In fact, this is not the case. None of our SEO personnel have the opportunity to analyze data, and this is an indispensable part of SEO.
Data analysis comes from our daily work. We turn on the computer early every morning and check the data of the website. Do you keep statistics every day? Snapshots of the website, the increase and decrease of external links, changes in inclusion, and detection of friendly links. Each It has an impact on the website. If we just take a rough look at the changes in the website every day and do not record them one by one, when there are some problems with the website, we may still be confused. Regular statistics and analysis of the website The data can improve your SEO experience to a certain level; experience does not all come from practice, and many times requires our continuous analysis and summary.
In addition to some statistical website data, the daily work of website production and network SEO is also very important. SEO personnel should record it, no matter which position they are engaged in in the SEO industry. The statistical data of the friendly link specialist includes: the situation of the other party's website, the time of exchange, the keywords of the friendly link, the contact information of the other party, etc.; the external link specialist corresponds to the quality of the external link (including the place where the external link is released and the form of the external link), For statistics such as the time when the link was published, etc., it will be clear at a glance with a clear data table. Whether it is for the performance appraisal of the supervisor or an analysis of the website data, you can open it and observe when needed to see if there is no data. What is the result of the analysis:
Using pictures to describe may make it easier for many friends to understand. That is, when there are some good or bad situations on the website, you can't figure it out. When your supervisor asks you, he can only say that it may be caused by xxx. Yes, that is probably caused by xxx, and there are many uncertain things; if we can display the data, then we have evidence to rely on, and perhaps we can find the root cause of the bad condition of the website and make improvements. The reason why data statistics is so important is that many SEO personnel ignore it. There are two main reasons why SEO personnel are unwilling to collect statistics:
First, I’m afraid of trouble, and it’s a waste of time to do statistics after I send it.
This is the view shared by most SEO novices. They think that counting external links after sending them is too troublesome. Isn’t our goal just to increase the number of keywords? What’s the use of counting them? We just need to increase our Just the amount of external link publishing is enough. It seems to be a path, but without statistics, do we know which external links are included, which external links are deleted, and which external links have an effect on keyword rankings? These can only be guessed based on our own feelings. .
Second, I feel that this is only for a supervisor to see.
The supervisor asked for statistics, but many SEO personnel did not take it seriously, thinking that it was for the supervisor to see and would have no effect on themselves. In fact, this is beneficial to both parties. The supervisor is doing it to inspect your work, and they even need to conduct statistics and analysis on your data; and with clear data support for yourself, you can improve your own performance. An experience in analytical skills and SEO is that only by constantly summarizing and analyzing data can you do better in this regard.
If SEO does not have data analysis, we will lose our way. For novices to improve their technical level, they must pay attention to data. With the support of this, they will learn faster.
This article is published by the Shanghai Website Production Co-Contribution Network ( http://www.580plan.com/info/wangzhanyouhua/4752.html/ ). Please indicate the source when reprinting it as a link. Thank you!
Editor in charge: Yangyang author A Tao's personal space
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