"Content is king, links are king." Almost every webmaster thinks so, and of course this is also the current mainstream. So what are the factors that directly affect the keyword ranking of our website? Today, the webmaster arenw has collected some online resources and sorted them out for everyone, and we will learn together!
The first is the issue of internal links:
1: Internal pages are links to related internal pages; this is OK if we take a serious look at the pages that Baidu knows. The experience for customers is there.
2: Don’t use backlinks. Too many backlinks will make people feel unnecessary and the customer experience will not be good. You will make your customers go around in circles to see if they like it or not. So avoid too many backlinks.
3: Do not lay out non-relevant links in the page. This is not conducive to the user experience and will increase the bounce rate of the page. If the bounce rate is too high, the weight of the website will be reduced. Similarly, the rights given by spiders will also be reduced. This is detrimental to your page. Keyword ranking is of no benefit.
4: Link the same keyword to the directory page; this is also very serious. If a keyword appears multiple times in an article, you can only link to the first one. Repeated links are over-optimization and cheating, and you will also be demoted. Handling, this should be avoided.
Secondly, let’s talk about external links
The stability and quality of external links also directly affect the ranking of website keywords, and of course are also related to the weight of the website.
1: The stability of external links. Most of our links are done through forums. Account protection and maintenance are not enough. A large number of links are posted or spam links are deleted by the administrator and lost links. There are also irregular links used. Methods such as flooding the top post machine and blocking the account will directly affect the external links of all your previous posts.
2: Blog external links. Many of our webmasters are maintaining a group of free blogs. In the early stage, in order to accumulate external links, we insisted on updating our blogs every day. The content was relatively good, and the weight gradually improved. Our keywords are gradually getting ranked, but at this time many webmasters ignore a problem. When your website traffic is high, the free blog is not updated or the update quality is poor, causing the administrator to focus on your blog. It may be dangerous to block your blog directly. Such high-quality links will cause your keyword rankings to drop directly.
3: Friendly links or purchase links. Both are the same. Whether you are exchanging or buying, quality comes first. Don’t touch link farms. Those who buy links should pay attention to stability and don’t add too many links at once to cause cheating. For friendly links, you should also pay attention to whether the other party's website is properly included and snapshotted.
The above are some things that novice webmasters have learned in the process of growing up. I have summarized and shared them. I hope it will be useful to some people. My website pba cosmetics www.arenw.com is still growing. Let’s work together! Please indicate the address when reprinting. ,Thanks!!
Editor in charge: Chen Long Author arenw's personal space