I have read many articles about keyword selection methods written by talented people. This is also one of the focuses of search engine optimization researchers. The reason is that excellent keywords are the first step to a successful website, and choosing the correct keywords is half the battle. Since I don’t have great ambitions (I can also use the excuse of limited conditions) I can only aim at some unpopular keywords that no one has done, so I would like to discuss the selection of unpopular keywords here.
1. What are unpopular keywords?
Some people say that keywords with an index less than 1,000 are unpopular keywords, while others say that search results of x are unpopular keywords. Personally, I think webmasters who choose unpopular keywords should judge the popularity of keywords from the search results of search engines. If seven or eight of the homepage search results are occupied by the homepage of the website, then the competition for keywords will be high, and you will never dare to easily say that it is an unpopular keyword. On the contrary, if the home page of the search results is almost all internal pages of low-weighted websites, then you can be sure that this keyword will not be a popular keyword. For example, the keyword "stock recommendation", Baidu index 100-200, Baidu search results, 6 bidding rankings, two website homepages, the others are 163, Hexun and other large website pages, and the second page is all the homepage. Can such keywords be regarded as unpopular keywords? Of course not.
2. Reasons why keywords are unpopular
The main reason why keywords are unpopular is of course that there is not much profit. There are almost no unpopular keywords in lucrative industries such as finance, medicine, health care, and online earning. This does not mean that unpopular keywords are unprofitable. Big companies may simply look down on unpopular keywords and disdain to compete for such small profits. It may also be that the industry is too cold and few people are involved, but every IP is worth thousands of dollars. These are keywords that individual webmasters should prioritize. Another reason is that the keyword itself is worthless, even if it brings hundreds of IPs, it is of little significance. What I value most is that traditional industries are cold on the Internet. With the popularization of computers and the development of the Internet, it is an inevitable trend for traditional industries to go online. Keywords that are cold on the Internet and popular offline deserve the attention of individual webmasters. .
3. Advantages and difficulties of keywords in unpopular industries
It is a common view that keywords in unpopular industries have little competition and are valuable. Unpopular industries will not encounter the pursuit and interception of large companies, nor will it be difficult for tens of thousands of people to cross a single-plank bridge. Individual webmasters with limited strength can easily obtain traffic and make profits through this keyword. What cannot be ignored is that there are many problems with keywords in unpopular industries. First of all, it is difficult to make a profit. Unless you make your own products, it is very difficult to sell advertising space or do affiliate advertising; secondly, unpopular means that there is less content, and the website content is insufficient to fill. Even if you want to enrich the website through copying, it will appear Difficulty; third, keyword prospects are poor and development is difficult. After all, the market for unpopular industries is limited. It is very difficult to make a difference on the Internet, and the future is worrying.
4. Suggestions on choosing keywords for unpopular industries
The method of selecting keywords for unpopular industries is very similar to the ordinary method. The specific and relevant keywords are already well-known on the Internet. Here we only talk about the selection of unpopular keywords. First of all, it is recommended to focus on traditional industries. These industries are not yet popular on the Internet, and individual webmasters have greater opportunities. Secondly, it is recommended to try to work in industries that you are familiar with and industries that have resources. I mentioned before that these industries have difficulty making profits. It is easier to achieve profits if you have the resources. After all, the purpose of making a website is to make profits. Of course, the corresponding taboo is words that are too cold and keywords that cannot be profitable at all.
To create keywords for unpopular industries is to segment the industry, make the website specialized, and avoid competing with big websites and most people. This article cannot tell you how to make money or how to improve your website ranking. It just shares some of my ideas. Welcome to visit Deng Feilong's blog and reply or leave a message to discuss and communicate with me.
Editor in charge: Chen Long Author's personal space for website building go