High bounce rate is one of the site problems that we webmasters hate deeply. A high bounce rate reflects a poor user-friendly experience of the site, and user-friendly experience is related to the weight and ranking of the site. Therefore, webmasters all hope to make their target visitors stay on our site longer, but visitors can think about it. For webmasters, no one dares to say that they can solve the problem of high bounce rate in the short term. Even so, we can reasonably deal with the problem of high bounce rate in some aspects. Today, the author will share some of his efforts to solve the problem of high bounce rate.
1: Start with the simplicity of the page
For most sites, advertising is the site's only income. Many websites will add a large number of advertisements to the site, especially pop-up advertisements. For a website with a large number of pop-up advertisements, users will rarely miss it. Generally, when users visit a website, two or three advertising windows will pop up when they open a website, which makes even the best-tempered users impatient. Therefore, the author believes that it is best not to place pop-up advertisements, and do not sacrifice long-term benefits for this small benefit. The author believes that advertisements should be placed without affecting the cleanliness of the page, and should be distinguished from the content, so that users will not be affected by the advertisements, and it can improve the overall professionalism of the site. In this way, users will naturally stay on your site longer, effectively reducing the bounce rate.
Two: Start with the loading speed of the site
The stability of the space not only has a great impact on rankings, but also has a related impact on the overall user experience and bounce rate. If a site requires visitors to wait every time they visit, then sooner or later such a site will be abandoned by users. Therefore, the stability of the space has a great relationship with the bounce rate. For this, we can purchase more stable space, and secondly, we can also solve this problem by streamlining the site's code. Try not to place too many pictures or Flash, etc. on the home page. Improving the loading speed of the site can more effectively reduce the bounce rate of the site.
Three: Start with the depth of user access
To reduce the bounce rate of a site, it is not enough to simply provide high-quality original content. The construction of internal links is also a key point. A good internal link can connect all related content together, and these internal links can guide users to deeper content. We can connect related articles in series through internal links, such as previous and next articles, related articles, recommended reading, etc. As long as they are related content, they can be connected together. The purpose of this is to provide visitors with more content, so that the longer visitors stay on the site, the lower the bounce rate will naturally be. Therefore, the construction of internal links is an effective method to reduce the bounce rate of the website. Moreover, the internal links can also enable visitors to access the site more deeply, thereby improving the overall user-friendly experience of the site.
4. Start with the viscosity of the site
The main reason why Weibo is so popular now is that users can participate in interactive conversations. Users like sites where they can communicate with each other. Therefore, to make your site stick to users, you must first treat your users like gods, serve your users with heart, and at the same time, let your users see not cold words on the site, but feel warmth. The interaction between webmasters and users is also very important. Therefore, the author believes that interaction within the site is the easiest way to improve the user-friendly experience and make users stick to your site. Naturally, the bounce rate of the website will be reduced.
We still need to work hard from more aspects to reduce the bounce rate, but the policy remains the same, that is, we must always think about things from the user's perspective, so as to achieve twice the result with half the effort. This article is compiled and edited by the free Internet card http://www.mfswk.info. Please retain the source when reprinting.
Editor in charge: Yang Yang is the personal space that the author is waiting for silently