Website bounce rate is an important indicator for evaluating the performance of a website. A high bounce rate means that the user experience of the website is not good and users will jump out immediately after entering. On the contrary, if the bounce rate is low, it means that the user experience of the website is good and users can find it. The content you need. And he may come back to your website again in the future, which increases user stickiness. Slowly you can accumulate a large number of website users. Today, Shangyi Network will share with you the specific reasons that cause the website bounce rate to be too high?
1. Website color matching
We all talk about the word "black text on white paper", which is about a color matching issue. A white background and black text make it easy for readers to see the written text and content clearly. And if your website can't be read, then don't expect others to stay on your website. Therefore, color matching is very important.
2. Automatically played background music
This was used a lot in personal websites in the past few years. In order to show your personality, you often add your favorite background music and set it to play automatically. But when we build a website, we need to consider that the customer base is also different because of the different positioning of the website. Background music set like this often has the opposite effect.
3. Pop-up ads
Personally, this is my least favorite of all the views. It has never disappeared from our sight. It can be found in everything from small websites to large websites. If you want to pop me up, I'll just close your website. If the pop-up only showed up for a minute or so and the content was useful, maybe I could tolerate it.
4. Interstitial advertising
Old question, you watch Youku, you watch Tudou, you watch major video sites. Even some small photo or news stations. Some ads will be added in front, and it’s okay to put them once. Some are played three times repeatedly. If it is a resource that can be found online, I think I will stay away from you.
5. Frequent paging
One page could have accommodated not much content, but the website owner had set up pagination. Looking at ten very small pictures with subtitles, do you really need me to click ten times to turn the page? This trick ’s existence simultaneously proves that the measurement and buying criteria for online advertising are wrong. This also makes many webmasters focus on improving click-through rates instead of focusing on content.
6. Website response time (website opening speed)
This is the most common. In order to save money, many website owners purchase some cheap virtual space or servers. The slow web pages ruin the mood of the visitors, let alone have to wait seriously.
7. Requesting registration too early
This is especially obvious for many forums. Visitors ask to be registered without seeing the content. I only found out after registering. This website doesn’t have anything we want. Is it just for the number of members to build a website? Therefore, timing is very important.
8. Home page with only videos
Using videos to introduce a company or explain a specific product or service is a new trend, especially for new companies. If I have time, I can watch a three-minute short film, but I think you have to match it with some text. It is faster and is also good for the search optimization of the website.
9.Compatibility issues
After many websites are opened, a message will pop up, saying that the visitor's current browser is incompatible with the website and it is best to download a certain browser. In fact, this is the worst habit. When we build a website, we should serve our visitors, not let our visitors serve us! The rampant nature of viruses has made many people very careful. Afraid of downloading the wrong thing and causing computer poisoning. Therefore, it is best for the website itself to be compatible. Don’t always ask visitors to adapt to us.
10. Bad navigation.
As a professional web designer, poorly designed navigation bars are one of the few fatal wounds that can be said to be fatal. Navigation needs to be intuitive, clearly described, and straightforward. Flash-based web pages tend to be the worst ones. Develop the website’s navigation structure and website content classification. To facilitate website users to quickly find the content they need, put the most important columns or directories in a prominent place at the front. The categories should be clear, and it is best to use text links. The category links of these columns or directories should appear on the homepage of the website.
The above are some views of Sunnyi Network ( www.sunnyi.cn ) on the website bounce rate. Of course, there are many various reasons that cause the website bounce rate to be too high, here. We will not describe them one by one. If you have any good suggestions, I hope you can contact us!
Editor in charge: Chen Long Author Chengdu Shangyi's personal space