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A website with a high bounce rate actually reflects that the user experience of the website is not very good. User experience is a key factor that determines the ranking of the website. Therefore, webmasters hope that users will stay on their websites as long as possible, but it is difficult to figure out users' thoughts. Therefore, many webmasters are not sure how to reduce the user bounce rate. Sometimes they clearly know that the website has a problem that causes users to have a high bounce rate, but some webmasters don't pay much attention to it, causing the website to lose users faster and faster. Today I will talk about several methods on how to solve the problem of high user bounce rate:
1. Improve the simplicity of the page
There are a lot of pop-up ads on the website, and few users will stay for a long time. Even if the average user finds the website content is okay, such pop-up ads will cause users to frequently open one and then display two or three during the visit. , in this way, it will be closed every time. Repeating this action will make the Buddha have fire. Therefore, pop-up advertisements should be placed as long as possible. Don’t damage the greater interests just for such a small benefit. After all, having users is equivalent to having enough capital. As for the placement of advertisements, it does not affect the web page. In the case of simplicity, it is best to separate them so that users can distinguish which ones are advertisements and which ones are text. This way, users will not be affected by advertisements when browsing the article, and then when users are not affected by advertisements, Impact, and the overall feeling the website gives to users is relatively good. Coupled with the previous two reasons, users will naturally stay on the website for a long time, which can effectively reduce the bounce rate. It’s not that the content of many websites is bad, but that they contain a large number of advertisements, which prevents users from browsing the website naturally and easily, which is why they have such high bounce rates.
2. Improve website access speed
Space not only determines website ranking, but also affects user experience, which affects the bounce rate. If a website has to wait for more than one minute every time it is accessed, it will not be supported by users. After all, no one will wait for one minute every time to access a website. Such a website will be abandoned by users. Therefore, The stability of the space has a great impact on the bounce rate of the website. By purchasing or replacing a stable space, the long-term pain is worse than the short-term pain, so that the original website level can be restored in the shortest time. To improve the website access speed, not only the space is required, Stable, and the source code of the website should be streamlined. Try to keep the homepage no more than 50K, and there should not be too many pictures or Flash on the homepage, because both will affect the loading speed of the website. In this way, choosing a stable space and improving the website access speed can effectively reduce the website bounce rate and obtain a good user experience. Of course, this is only one of the factors.
3. Deepen the depth of user access
To reduce the bounce rate of a website, it is not just about original content. Internal links are also a key point. Internal links can connect related content together, and internal links can effectively guide users to deeper access. Link related content through internal links, such as previous and next articles, related articles, similar articles, recommended reading, today’s hot topics, etc. As long as they are relevant, they should be linked together. The purpose of this is to give users more Select the content so that the longer the user stays on the website, the lower the natural bounce rate will be. Therefore, internal links are the best way to reduce the bounce rate of a website, and through internal links, users can access the website more deeply, thereby making the user experience of the website better. Therefore, reasonable internal links link related content to each other, resulting in a lower bounce rate for the website, and the role of internal links is to guide users to visit the website more deeply.
4. Enhance user stickiness
Users also have feelings. The main reason why Weibo is so popular now is that users can participate in conversations and communicate with each other. If users don’t like angry things, then Weibo will not be popular. Instant messaging tools are still It won’t last forever. Therefore, to make a website stick to users, we must first treat users as God-like existences, serve users attentively, and make users feel warm on the website. Many personal blogs attach great importance to the interaction with bloggers. The purpose of this is to shorten the distance with users, just like visiting someone else's blog. If you find that the blogger doesn't speak well and you reply, but you don't see the explanation for a few days, naturally This blog will be left out in the cold. The webmaster interacts with users in real time to make users feel the value of their existence on the website, maybe for a little vanity. However, it is indeed easy to communicate and interact with users to make the website stick to users. If the content is particularly good, it is not difficult to improve the user experience. Therefore, on-site interaction is the easiest way to improve user experience and enhance users’ love for the website. Naturally, reducing the bounce rate of the website also comes easily.
Reducing the bounce rate of website users is a key to improving user experience. The above points can fundamentally improve the user experience. Therefore, for users, the requirements for the website will not be very high, just have what they can, and suitable communication will make it easier to gain users' attention. Qingmei, when users are satisfied with the website, the bounce rate will naturally decrease. This article is exclusively provided by http://www.taob178.com Taobao Specials. Please leave a link for reprinting, thank you!
Editor-in-Chief: Chen Long The author never gives up on his personal space