Baidu will have a major update on the 26th of every month. Webmasters are both happy and worried. Unfortunately, my website’s homepage ranking has dropped, which is the so-called demotion. Below, I will give details based on my website. Let’s talk about Baidu’s power reduction and how to solve it.
As a webmaster, the first thing you do when you get up every day is not to go to the toilet or get dressed, but to look at Baidu rankings and inclusions. For webmasters who care about their own interests, this has become a required course, but, Baidu does not give special treatment to hard-working webmasters. From time to time, it will make some big moves and reduce the authority of the website, which is a very heartbreaking thing.
Regarding demotion, I think webmasters should not rush to blame the search engines for what they are doing. They should only admit the established facts with a calm mood and a correct attitude. After all, it is normal for rankings to fluctuate. Baidu Algorithm updates are also very common, but the key to solving the problem of power reduction is that we can only calm down, think seriously, and take targeted measures to solve the problem!
So, how to solve the problem of Baidu’s downgrade in a targeted manner? I think it is nothing more than two aspects, one is inside the site and the other is outside the site.
1. For the site, we can conduct self-examination based on the following aspects:
1) Check recent changes
Carefully check whether any adjustments have been made to the website in the past week or even a month. Generally, webmasters will record changes to web pages. This is easier to check. Generally, large-scale changes to the title or structure, and excessive optimization may cause the website to be damaged. Reduce power!
2)Content
Check the content update status, the proportion of original content, whether Baidu's collection is normal or not, the collection situation in the past week, and the snapshot of the homepage. If a large number of repetitive websites with high similarity are collected, it is likely to be judged as a garbage dump by Baidu. Delegated;
3) Server space
Check the website log to see if the status code returned by the spider crawling is correct. If there are a large number of error return codes, it means that there is a space problem that has caused Baidu to downgrade;
2. For outside the site, we can check based on the following aspects:
1) Friendly links
You can check whether external friendly links are normal. Many webmaster tools can perform link checks. This editor believes that you should insist on checking regularly to avoid being implicated by exchanging links with sites that have poor long-term search engine performance;
2) External link construction
You can use Baidu domain to check to see if there are relatively large fluctuations, which will cause the website to be downgraded; you can also use Google administrator tools to check to see if there are any major changes in the number of links; generally there are several results, the first is the number of links A large decrease is the reason why the link is unstable. The link may be deleted or the page cannot be opened. The second is a large increase in the number of links. This may be caused by mass links or the link increase too fast, which leads to a reduction in authority;
The above points are what webmasters need to check after the website is downgraded. If we check step by step, we will be able to prescribe the right medicine if we know the reasons. If there is no problem after checking like this, it means that the Baidu algorithm itself is adjusting. Let’s take the editor’s website for analysis.
Let’s first talk about the situation of the editor’s site:
The editor's website is www.sunvips.com , a chess and card game website. It has been established and promoted for 2 months. Baidu updated it on November 26 last month, and the ranking rushed to the second page, and it has been stable for a month. Today, December 27, unfortunately, it fell. What was the reason for the demotion?
First, check the site. In terms of recent changes, the source files of the web pages have not been modified since the establishment of the site, and the titles have not been modified in large quantities. This change can be ignored; in terms of content construction, there are pseudo-originals and originals. Of course, the content is original. Accounting for more than half, I checked the site and found that the inclusion was normal. The home page ranked first. The snapshot was taken on the 26th. Yesterday’s article on the 26th was still included, which means there is no problem with the content. In terms of server space, I checked the website log. , the status codes returned are all 200, which is normal; this shows that there is no problem in the site;
Then there is the off-site check. In terms of friendly links, since no link building has been carried out in this area, this can be ignored; in terms of external link construction, domain check, the number of links has not decreased or increased significantly. Google Administrator Tools It is normal to look at the number of links, which also shows that there is no problem with fluctuations in link building.
So, why is the power reduced in this way? The editor believes that this is the reason for Baidu’s own algorithm adjustment!
Because I have been doing a lot of forums and B2B, classified information in the past two months, and sometimes I will make some links with competitors. The way of doing it is a bit single, so it is possible that Baidu’s algorithm adjustment this time has reduced the number of forums. Or the weight of the classified information link, which caused the weight of my site to drop. I can't know whether it is the forum or the classified information, but knowing the reason, it is still very easy to solve. The following is the solution I want to solve. I hope You can also give me some opinions:
1) Add link methods, start some homepage links and soft article links, and strengthen the anti-risk ability of algorithm updates;
2) Continue the previous link building;
3) 2 original contents per day;
Keep at it, I hope the weight will come back next time Baidu updates it. If you have any good ideas, I hope you can put them forward for communication!
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Editor in charge: Yangyang author Youlongxifeng’s personal space