Nowadays, website construction and SEO optimization are carried out separately. Usually, SEO optimization is carried out after the website is built. This situation is very common. Whether it is a corporate website, an industry or a personal website, the goal is not just to make a website to act as a facade. After the website is built, it will inevitably move towards website promotion. As one of the important means of website promotion, seo is an important tool for all websites. A practical issue that needs to be done well; let’s discuss why SEO planning should be done before website construction.
Take corporate website construction as an example. Under normal circumstances, companies find website construction companies to build their websites. Soon, the website is built. At this time, the company will find that just building a website is not very useful. At this time, the promotion of the website has been put on the agenda. At this step, the problem actually arises. When the website construction company builds the website, it is fast, and the details are definitely not in place. The design is good and the enterprise will build it after confirmation. Yes, the ones used may be dynamic, and the columns may be simple common columns of the enterprise; such a website structure, the keyword layout of the website pages, etc. will cause trouble. As we all know, it is not conducive to SEO optimization. If we make modifications to the structure and procedures at this time, firstly, it will be a waste of resources and time, and secondly, modification after modification may not be able to satisfy the overall optimization of SEO.
If you plan from the perspective of SEO before starting to build a website, the situation will be completely different. Let's take corporate website building as an example. The role that SEO can play in the early stage of website construction:
Analyze competitors
A company's physical competitors are not the same as online competitors. The Internet is a brand new concept for companies that have just launched online. Here, there may be physical opponents, but they are full of new and different competitors. Therefore, you must first understand what strategies your competitors are currently using to grab the first page of the search structure, why they are ranked on the first page, what methods you should use to surpass them, etc., so as to plan at the early stage of building the website. Good overall competitive advantage.
User search habits and keyword analysis
Usually, most corporate websites only use the wrong approach of company name. Instead, we should start from the user's search habits and combine the relevance of products and services to extract core keywords for deployment.
For example, a corporate customer told me that their main product is a "speed camera". And very insisting on using this as the main keyword for SEO. But when I actually analyzed the keywords, I found that users were searching for keywords such as "high-speed camera", "precision camera", "convenient scanner", etc. No one directly searched for "speed camera", obviously "speed camera" It is a word defined by the enterprise itself, not the user's habitual language. Such mistakes often happen. Only those who understand SEO can truly understand the needs of users and their search habits through professional analysis.
Product service analysis
As mentioned above, we must conduct in-depth research and analyze what keywords users will use to search for our products; and select the most valuable keywords and appropriate keywords. At the same time, the keyword index of the keyword is also the popularity of the keyword. The number of times a keyword is searched on a search engine also means the demand and development potential of a product on the Internet.
Website design optimization
At the beginning of website construction or revision, SEO should be used as guidance. SEO will give professional advice on SEO optimization for website development. Of course, this is not what SEO itself is best at, but what kind of websites search engines like is what SEOER knows best. At the same time, SEOER has a better understanding of the habits and preferences of Internet users, including the friendly website structure, friendly interface, and even in-site advertising. The affinity is well controlled.
From these aspects, it can be seen that seo should make an overall plan before website construction, not only to make the website friendly to search engines and users, but also to make the functions of the website closely connected with seo strategy before determining the website structure. To put it crudely, it means that after your website is online, you don’t need to make major changes to cater to SEO, or it can be said that it has completely met the requirements of SEO. The next thing to do is how to do SEO and network promotion work; therefore Planning with SEO before building your website will save you trouble, time and money.
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