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How to judge whether the website optimization is good or bad? When we browse the web, we rarely think about this problem. We just say that we have seen other people’s websites in the past. Of course, some people will pay attention to the PR of the website, because after seeing the PR, they will judge what others have done. Although many people know a lot about it, don't deny it first. When you see someone else's PR is relatively high, your subconscious will tell you that this website has a high weight, or that this website is relatively popular. Precisely because everyone has read countless articles a long time ago, there is a hypnosis that high PR is good. How to judge whether a website’s SEO is good or bad, we will explain one by one through the following content.
1. Direct visual experience
We usually can predict how good a website is by seeing the beauty of the website with our own eyes, because only when the entire website makes people feel comfortable will it be possible to retain users. Is the SEO of the website good? It often depends on our consideration of the user experience of the website and grasping a balance point.
2. Website data can best explain the problem
We often talk about using data to speak, that is, analyzing the inclusion of the website, snapshots, total number of external links and high-weight links. A visual data can best explain the SEO quality of the website. Just looking at one of the data cannot help To specify the problem, we need to be comprehensive when looking at the data.
(1) Good inclusion and latest snapshots indicate that this website is more popular with search engines. However, this alone cannot fully determine whether the optimization of the entire website is good. Sometimes a website has more inclusions and the latest snapshots, which sometimes creates a conflict. This is an illusion. If a website publishes 500 articles but contains less than 200 articles, we may have an illusion soon after it goes online. After all, we do not know the true situation of this website.
(2) External links and high-weight links, how relevant are the external links, and how are the high-weight links? This is what we also need to look at. We must pay attention to the quality of external links!
(3) Keyword ranking. Usually we also need to analyze the keyword ranking of the website, analyze the keyword difficulty and keyword ranking. Further analysis of the website can find that the better the keyword ranking, most of the cases can be explained. SEO is relatively good, but if the keyword ranking is not good, but the long-tail keywords of the other party have good ranking and traffic, this is easy for us to ignore.
3. Website structure analysis
Through the layout of the website, internal link layout, tags, JS, and source code optimization, whether it meets the specifications and whether it is conducive to search engine optimization.
(1) Is the size of the entire website's homepage source code reasonable? If a website's homepage has too much code, and the same website has a size of 16K and a size of 200KB, users will definitely open the former faster.
(2) Whether the use of DIV+CSS can clarify the structure, improve page browsing speed, and ensure compatibility with different browsers.
(3) Is the optimization of the three tags reasonable? The title must be unique, the description must be natural, and the keywords must be clear rather than overstuffed. In fact, after the algorithm is adjusted, keyWords is no longer too important.
(4) The JS of a website is generally not very friendly to search engines, so it is very necessary to reasonably arrange the JS of the entire website;
(5) Whether the URL is static, whether the URL format contains keywords, and whether it is too long.
(6) Whether there are too many pictures and Flash, whether the pictures have ALT tags, and whether the tag descriptions are normal and not packed with keywords.
4. Website infrastructure construction
1. Whether the sitemap of the website is ready.
2. Is the Robots.txt file of the website ready?
3. Whether the 404 page and 301 orientation (WWW and without WWW) of the website are completed.
4. Whether the website has done a good job of flattening the website to prevent the directory hierarchy from being too deep.
5. Whether the Nofollow of the website is set properly.
6. Is the website’s server stable?
Through the above 4 points, you can easily and effectively judge whether the SEO of the entire website is good or bad, and provide it for everyone's reference. If there is something missing or insufficient, please correct me. Optimizing a website is very energy-consuming. We do SEO You must do it with your heart, continuous learning and accumulation. When analyzing a website, you also need to see all aspects of the website and should not stay at a certain level or superficial phenomenon. Now think about it carefully, SEO is not only a promotion method, but also more There is also a feeling of being a master of website user experience. Original text from: http://www.kuparts.com Please indicate the copyright when reprinting
Thanks to yajiazjl for his contribution