-
After the website is launched, the keyword ranking is unstable due to insufficient weight, or the keyword ranking drops due to the website losing authority. These two problems are often encountered by webmasters, and how to solve these two problems has become the most concerned issue for webmasters. Based on his own practical experience, Xiaoliang below analyzes how to save keyword rankings in response to the problem of unstable rankings at various stages after the website is launched.
Early website launch: This stage is the most important stage to gain the trust of search engines. If you want to be recognized by search engines, the most important factor is content. Content is like the soul of a website. How can a body without a soul get a good ranking? Let’s not talk about whether the content is original at this time, but updating the website regularly and quantitatively every day is a must-do job. Don’t update website content intermittently. It’s not advisable to not update if you don’t have time. Unless you don’t want to rank up as soon as possible, you’d better update the website honestly! After updating the content, set up the internal links of the website and add the relevant pages to the website. Make internal links to make it easier for spiders to crawl. It is not recommended to create a large number of external links in the early stage. It is still necessary to change friendly links appropriately. Of course, since it is difficult to change the friendly links of a website that has just been launched, it is best to find a high-weighted website and bring them with you. Whether to change or buy the friendly links of a high-weighted website depends entirely on the webmaster's own resources. This stage is a very important stage for the website. If the foundation is good, the ranking will advance by leaps and bounds.
Mid-term website launch: I define this stage as one month to two months after the website is online, because the keyword ranking will definitely be effective after more than a month. If your website still has no effect, you should look for it. Reason. At this time, some unimportant keywords of the website should be on the homepage, and a large number of keywords should also be on the top ten pages. However, the unstable weight at this stage will have a great impact on the stability of the ranking. Many keywords have changed greatly. Maybe they are on the third page today and will be on the eighth page tomorrow. But this is a normal phenomenon, and the most important thing the webmaster should do at this time is to stay calm. Calm down your mood and save keyword rankings. At this stage, the focus should be on building external links, and steadily increasing external links based on regular and quantitative content updates every day. The first is to change friendly links. At this time, there will definitely be a certain amount of capital to change links. Finding friendly links every day should be regarded as a key task. My purpose is "prefer lack of links to excess". It is best to find websites in the same industry when changing links. This will not only increase the number of websites Weight can also increase keyword density. Search engines definitely don’t like text on the website that is far less relevant to its own content. The second is external links. There are many places to publish external links. The simplest way is to analyze the opponent's external links. When combined, there are many places where you can publish external links. Therefore, webmasters should develop a habit of analyzing their opponents and gradually surpass them!
Later stage of website launch: There is no exact time for this stage, but generally the keyword rankings should stabilize in three to five months. If there are still big changes in keyword rankings, then just stick to the content + external links approach, and it will definitely stabilize in a short period of time. If the ranking of keywords drops due to the devaluation of the website, we have to analyze the reasons for the devaluation of the website. Generally, due to space, friendly links, low content originality, and unstable external links, these can be solved one by one. The friendly links at this time should be easy to make, and more and better links should be replaced, but the number of friendly links should be reasonably controlled. At this stage, we should also start optimizing long-tail keywords. A high-quality original article will be effective in ranking long-tail keywords quickly. Why should we highlight the originality and quality of the article? Because the number of clicks and visits to the web page Duration and bounce rate also have a great impact on rankings. If it is a high-quality original article, readers will close it after reading it. Similarly, if it is a spam article, the bounce rate of the page will be very high. How can it easily obtain a good ranking?
Stable keyword ranking is based on the preliminary preparation of the website, such as the selection of space, the setting of web page tags, the setting of website structure, etc. These factors that affect the website all require attention and are indispensable. In a word, "Content is king, external links are king." If you can take this sentence to the extreme, you can easily break any website you take over! The above content is a summary of Xiaoliang's own experience and is for reference only. Here I wish all webmaster friends a Happy New Year! I hope we have a new beginning in 2012! Article source: http://www.bjssxf.net Welcome to reprint!
Editor in charge: Chen Long Author Xiao Liangzi’s personal space