First, let’s talk about the origin of the domain name: Last year, on December 8, 2009, I was surfing the Internet at home and accidentally visited the website of Huaian City. I felt that it was very well done. Although there were many domain names, they still started it, so there was Pay attention to the idea of Xuzhou City. The total spelling of Xuzhou City requires 11 digits. An 11-digit domain name will not be a good domain name. Anyone who knows a little bit understands this, so I used xuzhouc as a replacement.
Early stage of website building: After N days of thinking, I finally decided to build a local industry website. Although I have rich experience in building websites, I still have no idea about SEO, so I set up the Xuzhou Wedding Photography Network in a daze. There was no planning in the early days. Like many novice webmasters, they constantly updated new content every day. After a while, you can search for Xuzhou Wedding Photography Network on Baidu, and it has been hovering between 11th and 12th on Baidu. In this way, I felt the importance of SEO until August this year.
Interlude: A colleague of my high school classmate called me to build a website for him. After the website was completed, he mentioned whether SEO could be done (only then did I realize that SEO is slowly becoming more popular among enterprises, just like every enterprise is now building a website. same popularity), so I told him to let me find some information to study. In the process of learning and practicing at the same time, I encountered many problems and learned a lot of knowledge that I had never paid attention to before. Although the improvement was not very obvious in the first month, the internal optimization of the website and the continuous updating of original articles were carried out. There are now several business words in the top three on Baidu.
Try to optimize: After this experience, I started to slowly try to optimize the website.
First, the TITLE, keyWords and description of the website were modified. Modification of these three places is inseparable from the comparison of similar competing websites and the index query of Baidu index and related search keywords at the bottom of Baidu to add keywords related to the website content. In this way, several main keywords on the homepage have been improved to a certain extent after Baidu's two new updates.
Then, in order to optimize the internal links and layout of the website, a major rectification was carried out on the entire website, each time there must be links to other columns. It is best to have updates on every page every day, whether it is an update of the latest content every day or a random update of the original content of the website. These are all important. After this adjustment, the main keywords of the website have been improved to a certain extent. Some made it into the top five.
Content is king and links are second. The next step is to change some relevant links. The content of the linked website should be highly similar, or it should be a local industry website. It will help to improve the ranking of the website. Links should be checked regularly every day, and snapshots that are slow will be temporarily blocked.
After several revisions, Xuzhou Wedding Photography and Xuzhou Wedding Photography Network can finally be seen in the top three. Traffic has also brought about a big improvement. After two or three months of this, the ranking was very stable. Just a few days ago, the website ranking suddenly dropped by five or six places. It puzzles me. After repeated inspections, I still can't find the reason. Some companies' websites have jumped to my front. After several days of observation and consultation, it turned out that I had made a very low-level mistake, and the keyword density was only 0.3. The optimal density is 2-8%. After finding the reason, I quickly adjusted the density of the keywords. It had no effect on the second day, but the ranking returned to normal on the third day.
Summary: Pre-planning for building a website is very important. We must grasp the title, keywords, description, website link path (no more than three levels) and website keyword density. These are also the most basic things for SEO. Update the content every day and occasionally make links and send some external links. Your website ranking will not be too bad.
I may have written a lot of nonsense, and my language organization ability is limited. This is my first time writing such a long article. I hope it can be of some help to you.
Contributed by the webmaster of Xuzhou Wedding Photography Network www.xuzhouc.com , welcome to reprint, only those who know how to share can achieve the greatest success!
Thanks to lhnlj2 for the contribution