When it comes to links, everyone will think of internal links and external links. Internal links and external links are very important to a website, so today I will analyze how internal links and external links can improve keyword rankings.
1. Use internal links to improve keyword rankings
The so-called internal link optimization, everyone may be wondering what the secret is to internal link optimization? Internal link optimization can be said to be very important. How to build internal links well to achieve the results we want to see?
We arrange internal links just for keywords. In fact, to put it bluntly, it means arranging keywords. Everyone knows that the weight of the homepage is the highest for our website. We need to lay out our target keywords. First, we can place one of our in the navigation position. Target keywords, and then the breadcrumb navigation can also put a target keyword, and then the homepage copyright position can also put a target keyword. This achieves a basic website layout. If your website has many secondary directories, you also need to Put it on the homepage, then make a secondary navigation, or make a side navigation of the website. You can browse it yourself. The four major domestic portals, including Taobao and other mall sites, are all created in this way, so do the key Word layout is very beneficial to improve keyword rankings, but it also has its drawbacks. For new sites, the weight of the homepage is not very high. Distributing a large number of keywords will disperse the weight and there will be no prominent keyword ranking position. So this requires the use of external links to improve keyword rankings, which I will talk about below.
We can use user clicks to avoid such a drawback. How to check user clicks? Then contact Baidu heat map and use Baidu heat map to see which directories have high clicks and which directories have low clicks. We can choose the more important ones. For words, optimize first.
2. Use external links to improve keyword rankings
The importance of external links to a website is undoubted.
1. Text link
Text links are text links that can contain text but cannot be clicked directly. Text links cannot improve the ranking of keywords. They will only increase Baidu's related domains, but it is true that it will increase a certain amount of traffic. This is true. It requires careful planning on your part. For example, writing a good soft article and including a link can indeed increase traffic.
2.URL link
A URL link is a link that can be clicked, but there is no anchor text for the keyword. This kind of link can improve the overall weight of the website and will not increase the weight of any specific keyword. This is not for me to summarize, sometimes you can discover it yourself.
3. Anchor text links
I won’t explain anchor text links. Everyone should know that due to resource limitations, not many websites will be willing to make anchor text links for you, so we must make full use of the resources at hand. First of all, the content you post must be It should conform to the layout, the content should be rich, and then bring our anchor text links, not too many, otherwise it may be killed by the administrator.
Based on the above three points, we can see that anchor text links bring the highest weight to keywords. When we target a certain keyword, the weight of this keyword increases, does the weight of our website also increase? .
Therefore, doing the above two points well is the top priority for website optimization.
This article comes from the supply information network http://www.chenyuange.com. Please indicate the source when reprinting.
Editor in charge: Chen Long Author Liu Yujing's personal space