Everyone who does SEO knows that Baidu is now the dominant one, and the keyword homepages are almost all Baidu products. Among them, the status of Baidu Encyclopedia is unshakable, because the encyclopedia entries have a certain degree of authority, so Baidu gives it a particularly high ranking. Basically, as long as you perfect an entry, it will be excluded from promotion no matter how many months it takes. First position outside the word. Therefore, people who do SEO have a preference for encyclopedia entries and try their best to write an entry.
I only came into contact with Baidu Encyclopedia in May 2011 because I was promoting the company's products. The actual operation probably lasted 1-2 months. Later I only did maintenance. The position of the entry has always been very high. Below I will Take the product I made as an example, let me talk about how I made the encyclopedia entry.
1. Understand the basic attributes of an entry.
I have always told my friends that you must be careful when making entries, especially now that the entries have been developed very well. It is basically impossible to pass by taking advantage of opportunities. Moreover, your taking advantage of opportunities means giving your opponent a chance to further improve. If the opponent has perfected a If it is a complex version, then you basically have no chance to compile your version. Even if you modify it in the future, the other party can appeal back.
Now there are too many entries on Baidu, and basically all the words we can think of have been created. What we have to do is edit the entries we need. Before editing an entry, you must first analyze the basic attributes of the entry, such as the product glass bricks I make. For a product, the most basic thing is to analyze its ingredients, specifications, performance, technology, etc., and then add an introduction. , there are at least 5 categories. How about it? Isn’t it very simple?
2. Assign attributes to entries and improve directory classification.
Once you understand the basic attributes, you need to assign attributes to them. What you need to pay attention to is the product type, because a product category does not necessarily have only products like yours. For example, glass bricks. My product is glass hollow bricks. In addition, there are also glass Decorative tiles and glass mosaic tiles, therefore, in order to introduce your product, you need to add these two products. Only then will it be considered perfect. Otherwise, if others are so perfect, you will be in trouble.
One trick is to briefly describe other products and focus on your own products. You can refer to the entries for glass bricks and hollow bricks.
3. The description must be objective.
This also needs to be emphasized. When you describe a product, you must stand from the perspective of the industry and use words that are as official as possible. Encyclopedia likes authority. Be sure not to use long paragraphs of subjective advertising slogans. Even if it is approved, there is still a possibility of being reported by your opponent, which will be a waste of time.
3. Please fill in the reading information from authoritative websites as much as possible.
In the reading materials, you should fill in at least one link to a relatively authoritative website in your industry. Then, you can add a link to Baidu Space or Baidu Entry, and finally add your own link. You can submit this work several times, and really submit it. If you don’t go to your own website, just submit an answer with a link to your website and Baidu will know it, and it can also divert traffic to your website.
4. Internal links are very important.
Internal links are used to increase the readability of entries and facilitate readers’ extended reading. If an entry does not have internal links, it cannot become a complex version. The restrained strategy I adopt is to consciously add a few related keywords to the text description when editing the entry to create internal links. After editing, go to the entry for the internal link keywords and edit to add the previous ones. entries, so that the entries are cross-connected and the traffic of keywords is increased. For example, I added the entry "China Hollow Glass Brick Production and R&D Base" to the glass brick entry.
5. Open classification should show affiliation
As for open categories, it goes without saying, but you should pay attention to the vertical classification of your products. For example, my entry is glass bricks, then the open categories will be filled in decoration, building materials, etc.; you can also fill in parallel categories, for example, I filled in hollow glass bricks. It is often easy for readers to click on these open categories in order to expand their reading and gain more relevant knowledge.
6. Data is uploaded in batches to ensure updated snapshots!
When improving the entry for the first time, you only need to clearly list the categories, ensure there are more than 2 secondary categories, give a few more category attributes, then add simple internal links, a few pictures, add open categories, add reading materials, etc. , you can basically get a complex entry.
It is recommended that the first improvement is limited to this operation. In the future, you should regularly add text, add pictures and albums, add internal links, etc., to ensure that snapshots of entries are regularly added to the table.
The above 6 points are Wang Jiwei’s little experience with Baidu Encyclopedia. I hope it will be helpful to everyone.
Editor in charge: Yangyang author Wang Jiwei’s personal space