Almost every SEO knows the concept of UEO. Yes, it is user experience optimization. But many SEOs don’t know how to use it as a standard for user experience on a page. ipPVUVbounce rate, these familiar terms are important indicators for UEO analysis. These indicators generally come from third-party statistical tools, so there is no need to use log viewers such as Web Log Explorer to view the logs and then perform manual analysis. Although third-party statistical tools are becoming more and more fool-proof, there are still certain tips for using them well:
1. Don’t use too extravagant statistical tools
What is the concept of luxury. If you have a pair of leather shoes that cost 10 yuan, and you have to take off your shoes when it rains to avoid getting them wet, then this pair of shoes is a luxury item for you. If you have a pair of million-dollar shoes and you can still walk on water and run on the sand without any mental burden, then this is not a luxury product. The same goes for website analytics tools. Take the three relatively well-known models in China as an example. The author believes that the order of difficulty from small to large is: Baidu Statistics->51.la->cnzz. Of course, these can only be called web analysis tools, but they are enough for website analysis. After using these functions, you will be more comfortable when using GA or other charging tools in the future. If you have not been exposed to these before, I believe you will be dizzy if you watch GA directly. Never use higher-end WA tools just to get started. For novices, CNZZ and Baidu Statistics have a better user experience.
2. Learn to use free tools first
If a novice is doing web page analysis, remember to first learn to use the free WA tool. I believe 90% of webmasters have used CNZZ, 51YES, 51.LA, Baidu Statistics or other free website statistics tools. But 50% of people have not paid attention to the bounce rate of a certain web page, the ratio of IP to PV, the bounce rate of different pages with the same entrance, etc. If you look back now and look at all the functions of free statistical tools, you will find: Wow! It turns out that free can also be powerful!
3. Website statistics tools cannot analyze the final conversion rate
Although conversion rate is often mentioned in website analysis, website statistics tools cannot analyze the final transaction results. The analysis tool can only count the number of successful payment pages or the number of successful registration pages, but the real deal is not just placing an order. Just like when a fish is hooked, even if it is lifted but not put into the bucket, it does not count as catching the fish. However, it can be combined with ERP software or purchase, sales and inventory software to analyze the final conversion rate.
4. The best tool is your hand + Excel
That's right, the best tool is not those paid software, but our own EXCEL. For example, when we analyze a page, we cannot clearly understand the user's direction through statistical data, but manually we can see the entry page and exit location of the page. Another example is that we expand long-tail keywords. Although the statistical tool has statistics on origin keywords, we still need to export them and analyze and expand them one by one. Website analysis tools are just a tool for analysis, and the real strategies are formulated manually and with tables.
5. Website analysis tools can’t tell you why.
Although website analysis tools have powerful data analysis capabilities, they do not provide better suggestions or can only provide very useless suggestions (such as Baidu Statistics). When the bounce rate of a page is too high, website analysis tools cannot tell you why the bounce rate of this page is so high. You can only personally check whether there are link exits on the page, the correlation between the visual exit and the content, etc. Again, real strategy is developed manually and with tables.
Let’s analyze this first today. In fact, CNZZ, Baidu, and 51.la are not really website statistics tools. They can only be used as traffic click stream software. However, you can expand it by combining some tools from the visual design side. (The article comes from: http://www.sjdcsm.com/original imported French red wine, please keep the link for reprinting)
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