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I believe every webmaster who does SEO optimization knows that in the process of optimizing the website, in addition to making detailed planning for our own website itself, more often we still need to understand the optimization methods of the opponent's site, because Only when we analyze the opponent's website optimization situation to judge whether their optimization method is more conducive to search engine rankings can we provide a good guide in the entire process of website optimization. However, how to do it specifically? Today, the author will analyze with you several key points that need to be paid attention to when analyzing opponent websites.
The first point is that we first need to pay attention to the domain name year of the opponent site and its current and past ranking status. Webmasters who do optimization all know that search engines favor sites with registered domain names for a longer period of time and give them better weight. So if the keyword ranking of the site is still on the homepage of the search engine, can we improve it in the short term? Make a rough judgment beyond the site. Regarding the domain name, I suggest that you pay more attention to its registration time. Usually search engines with domain names more than five years ago will give it a high evaluation. We can judge it through the transactions in the domain name market. It can be seen that in addition, does the domain name have keywords that cover this site? For example, the domain name contains the spelling or abbreviation of the main keywords of our site, as well as regional codes, etc. We must consider these factors. within. In addition, we should pay as much attention to these detailed issues as possible when registering some new domain names. Although the ranking given by search engines to a site is not just a favor to a certain extent, we still need to pay more attention to these keywords that can provide auxiliary effects and the factors of long-tail keyword ranking during the analysis process. , and conduct specific statistical analysis on it, because we all have sites with higher site weights that not only have good rankings for homepage keywords, but their long-tail keywords are also an important channel for website traffic sources, so we analyze The ranking changes of rival websites at each stage are an important criterion for our inspection before going online, and also allow us to lay out the website and keywords well. As for how to check the historical ranking of the website, you can use webmaster tools to query.
The second point is to analyze the content sources of rival sites and the inclusion of content for summary analysis. We all know that for a website, the content is undoubtedly the leader of the entire website, and it is also the basis for search engines and users to inspect the website. Therefore, for the analysis of website content, we can first observe the quality of their website and whether the website is Is it original by the editor, is it pseudo-original, or is it reprinted from other sites? We make a rough judgment, and the other is the update frequency of the website. We can observe the update status of the opponent site within a few months to see if Continuously update content every day, and record the frequency of updates to the website as a rough reference for the frequency of updates to your own website. In terms of content, especially for new sites, we should try our best to create as many original and fake originals as possible, and use the strengths of our competitors to make up for the lack of weight of our own website, so as to better gain the favor of search engines, so the content of the website is undoubtedly This is a big killer feature. When we publish articles, we must conduct a lot of checks and focus our energy on internal optimization. Finally, we have to analyze the overall inclusion of the website. The number of inclusions of a website is also a good indicator of whether spiders like the content of the website. The more inclusions of a website, it proves that the content of the website is very popular with search engines. In addition to the overall inclusion situation, we also need to conduct statistics. The website's daily number of publications and inclusions are proportioned. These are all for our better development in the future. We need to make a rough judgment on how much energy we need to invest. Of course, we can only do more but not less, otherwise we will never surpass our opponents. website.
The third point, in addition to the above two points, we still have to analyze the external link resources of the opponent site and collect them to make them our external links. After all, optimization is divided into two categories: one is internal optimization, and the other is external Optimization, however, external optimization is what we usually call external link work. Generally speaking, the more external links a site has, the better its ranking will be, except of course for some sites that have been demoted and K-ed. In fact, when we observe sites, we often find that many new sites can achieve good rankings in a short period of time. At this time, in addition to observing each other's content, we still need to observe more. Its external links, because for a novice site, even if the content is good, Baidu still has an inspection period, but if you have a huge external link network for promotion, the spider will crawl and crawl it many times. Your site, this will not only improve the inclusion of the website, but also help you get through the inspection period quickly. It can be said to be the best of both worlds. But where should we analyze and dig from? First of all, we can start from the friendly links on the homepage of the website to see if there are high-weighted sites with them, or whether we have purchased some high-weighted portal site links. The other thing is to use webmaster tools to look at the overall number of the other party's external links, and make a rough judgment on its external links to see if they are high-quality external links, and organize the high-quality external link resources, so that we can We will promote our website better in the future.
The fourth point is to continuously observe and analyze the websites of competitors. Only by perseverance can we make better judgments, summarize the advantages and shortcomings of the other party, and make a long-term solution based on our own website. Optimization strategies, and during the analysis process, we can get closer to rival websites and compare them, thereby verifying whether our website optimization methods and strategies are truly effective. Moreover, the ranking of a website and the ranking of rival websites are in a relatively stable dynamic change. Only by constantly enriching and studying the strengths of the other party can we discover the shortcomings of our own website and make up for it. Only in this way can we Let our website develop more healthily.
The fifth point is to analyze whether the user experience of the opponent's website is good. With the continuous upgrading of search engine algorithms, the user experience of a website has also become one of the factors that affect the ranking of the website. Therefore, we must also analyze how the opponent's website performs user experience. In this regard, for example, is the opponent's template more beautiful and more popular among users? Does the opponent's website have a special user communication area? Is the opponent's website better at details? Wait for a series of situations, and conduct analysis. Study and absorb the good parts to supplement your own shortcomings. Only in this way can we better make users like it. Baidu will naturally give a good ranking to the sites that users like!
Summary: In fact, in addition to the above five points in the analysis of opponent websites, it is better for us to analyze more details, as well as other influencing factors, such as program selection, server, etc., which are all within the scope of our analysis. within. And we must learn more about the strengths and experiences of our opponents from these analyses, dig out the other party's resources, and combine them with our website itself for reasonable integration. Only in this way can our website develop well, but the author also needs to One point to emphasize is that learning does not mean imitating. This article was originally shared by Game Name Network http://www.name2012.com . I hope that friends who reprint it will remember to retain the link and copyright. I would like to express my gratitude to you. Well, that’s all for sharing with you today. I will communicate with you more on this platform in the future, so see you next time.
Editor-in-Chief: Chen Long Author’s Personal Space at Game Name Network