The Spring Festival is approaching, and most personal webmasters have relaxed their previous intensive optimization and begun to integrate into the atmosphere of the New Year. When they are free, Jian Jian sees the optimization of that order, which is the story of a day. But the difference is that at this time, companies have entered the most intense stage of ranking maintenance. What's the reason? During the Spring Festival holiday, who will maintain corporate rankings? If you don't maintain it, I'm afraid you won't be able to avoid being replaced in the rankings. So how should corporate websites face optimization during the holidays? Today Binary summarizes its own views and shares them:
1: Check ranking hidden dangers
There are some hidden dangers in ranking. Because optimization is done every day, it is forgotten by people and ignored by search engines. But once past optimization is stopped, these hidden dangers will emerge. So the end of the year is coming, and as an enterprise SEO engineer, the first thing to do is to check whether the website has these optimization risks.
1. Server inspection and space are the basis for ensuring the normal operation of the website, and once something goes wrong, it will face a fatal blow. We cannot see the normal operation of the server at every moment, but Binary recommends that SEO engineers pay more attention to the information on the IDC official website in the near future. For example: China Wanwang has recently issued a large number of server migration and maintenance notices. At least you need to know whether it will affect you and when it will affect you, so server inspection must be performed.
2. Check the friendly links. Check whether the friendly links of the website have recently been demoted or may be demoted, and be prepared in advance. What should be deleted needs to be deleted, and what should be added needs to be added. Because many websites have slowed down their optimization pace during this period, some sites with unstable weights may be crumbling.
3. Website security check. To be honest, during the Chinese New Year, there are always some people who can’t stand their loneliness and want to do something. For example, it is relatively common for a website to be hacked. As an SEO engineer, you must not only do optimization work, but also do regular security work. At least check the recent logs of the website to see if there are any problems.
4. Pay attention to website revision. Some people say that the Chinese New Year is approaching, and a proper website revision may be more conducive to traffic and sales. But as the end of the year approaches, the stability of the website is the most important. Traditionally, website revisions at the end of the year have been done with caution. Perhaps this is a basic rule, and at the same time, the stable order of the Internet is maintained.
2: Regarding the maintenance of rankings
After checking the hidden dangers that may affect the website ranking, further ranking maintenance work begins. So how to maintain the ranking during this period? Let’s analyze it in further detail below:
1. Regarding content update, content update is the basic skeleton of website weight construction. For a website that continues not to be updated, the ranking will inevitably gradually decline. The Spring Festival is approaching, how can corporate websites update their content? The author mainly gives three suggestions: First, update a large number of content one week before the vacation, and update high-quality original content (there is no other way). The second point is to set the cache time. Many websites now have cache functions to relieve server pressure, so why not take advantage of it? Isn’t it also a good idea to set the cache time for a few days to update? The last point is to build some content pages independently, and then go to some download sites to download some automatic updates of the collection plug-in content. Of course, what I have to say is that the collected content is all original and prepared by myself in advance, otherwise it will be of little value.
2. Regarding the update of external links, if content is the skeleton of website weight improvement, then links are the flesh and blood of website weight improvement. How can we keep links updated during this break? Binary mainly recommends one method, the submission of soft articles. What is the most effective way of promotion? Binary always believes that soft article submission is a good method, because after each soft article is created, it will be continuously reprinted within a certain period. Some people say that the links to reprinted articles have been removed, but there are still a considerable number of reprints that respect the originality. Moreover, most of the sites that have removed links are not very good and do not value their reputation. According to the national legal days, if you take a one-week holiday during the Spring Festival and submit several soft articles in a row, you don’t have to worry about external links at least during this week. During this period of time, more people are too lazy to update, and most of them will reprint excellent articles.
In fact, the complete vacation is only one week. In fact, our focus is more on the stability of website rankings. If some optimization is carried out on top of this, even if the effect is not as good as before, the updated rankings will not fluctuate too much after a few days. If reprinted, please keep the address ( http://www.whmzt.com ), originally written by Binary Network/He Guijiang. We hope that the above content can help corporate websites to meet their website ranking planning needs during the Spring Festival.
Editor in charge: Chen Long Author Binary Network's personal space