-
SEO is developing rapidly. Because it is cost-effective and helpful for the long-term development of corporate websites, it has begun to be recognized by more and more companies. Therefore, many enterprises are paying more and more attention to website optimization. So how to better optimize the corporate website? Maybe everyone has a different point of view, so I will share some of my own opinions.
The first step is to choose a good website template.
Because the corporate website has a relatively small website size but covers a lot of product content, it is necessary to choose a good website template when building the website. SEO-optimized templates can reduce some of your problems in the optimization process. Some Internet companies still use the website building system from a few years ago to build websites more conveniently, which is obviously out of date for search engines.
Step 2: Choose a good space
The corporate website has less article content, but more products, and many products are displayed with pictures, which affects the opening speed of the website. Therefore, you must choose a good space, because the quality of the space has a great impact on the website. There have been countless People have verified it.
Step 3: Reasonably choose website keywords
These are some preparations before building a website. After the website is built, many people like to write the same title, keywords, and description, and they all use a lot of keywords, which is not good for the website. There will be suspicion of cheating, which will lead to penalties from search engines. Choosing good keywords has a lot to do with whether the corporate website can be quickly optimized. Optimizing words that are too unpopular will have little value, and words that are too popular will be too competitive and will consume a lot of time and energy. Generally speaking, just write the main keyword for keywords, about 3 to 5, and other product keywords can be implemented using long tail.
Step 4: On-site optimization and website article updates
Many people have said about on-site optimization, reasonably control the website structure and use breadcrumb navigation. This is both user and search engine friendly. In addition, pictures must be described with alt tags. It is mentioned in Baidu website diagnosis that if the website has too many pictures, all pictures can be integrated together, which can reduce the number of web page submissions and increase the website opening speed.
Reasonable use of nofollow tags, Baidu does not seem to be very interested in nofollow tags. We have added nofollow tags to all unnecessary links on my website, such as contact us, company profile, website comments, and those that are useless for website keywords. This will still give the centralized weight to the homepage of the website. It has a certain effect.
The content of the website is updated. Because the corporate website itself does not have a high weight, the content of the articles must be relatively high. It must be original and high-quality soft articles. Reasonably add anchor text to the article content and reasonably intersperse long-tail keywords into the article. It is best for the article to reflect the word "four places", that is, the keyword appears in the title of the article, the keyword appears in the keyword description, the keyword appears multiple times in the article and is indicated in bold when it appears for the first time, and there is another keyword in the article. The anchor text of this keyword should appear on other pages. This works better for long-tail keywords.
The fifth step is to build external links.
Enterprises are still limited by the size of their websites. Even if you optimize the internal website perfectly, it will not work without a strong external link to support it. What we mainly pay attention to when doing external links is the naturalness, dispersion and diversity of external links. When I optimize corporate websites, I mainly send external links to classified information, forums, blogs, and B2B websites, among which B2B websites have the most obvious effect. Of course, friendly links are also very important, but when exchanging friendly links, you should pay attention to whether the other party has set up friendly link traps. When your website’s included keywords rank well, you can submit it to the website directory. Soft articles are also a good way to build external links.
These are just my personal views on optimizing corporate websites. Everyone will know the method. The key is to see how you implement it. This article comes from: http://www.ahjiekuan.com Please keep the link for reprinting, thank you!
Editor-in-Chief: Yang Yang’s personal space on the Four-leaf Clover Emotional Forum