It is very important for a website to protect its brand words. Let me first explain to you what the brand words of a website are. Brand words can also be understood as the brand name of your website. In the past two years, search engines have strengthened the protection of product brands. Such "keywords" are often only available on the official website of the brand and the highest-level domestic authorized agents of foreign brands. With better rankings on search engines, this policy has resulted in more websites being unable to obtain better rankings through website optimization or even website keyword bidding rankings. In fact, this policy is understandable because the country respects intellectual property rights on the Internet. the best expression. If you think about it, if everyone could use other means to make familiar brand words such as "Baidu", "Alibaba" and "Google" into the top keyword rankings, wouldn't it be confusing and netizens would not know who is real? "Baidu", who is the "copycat Baidu"?
Today I just want to talk to you about how to protect the brand words of your website. The most classic case you have heard of is probably Maibaobao intercepting Taobao's traffic. The number of searches on Baidu on Taobao in one day is 500,000 to 600,000. Such a golden keyword has been intercepted by Mai Baobao. Of course, if Taobao is rich enough, it can block Baidu without having to worry about others intercepting the traffic. But we small and medium-sized webmasters generally do not have this confidence. That’s why I propose here that we should protect the brand words of the website from being intercepted by others, and on the other hand, we should also promote ourselves.
The reason why our brand keywords are not intercepted by others is because it feels like they have been infringed by others. Another point is that if others use our brand words to create negative news, it will be quite disadvantageous for us, so We must protect the brand words of our website. So how to protect it? It means that when others search for the brand words of our website, all our information will appear. I dare not say that others can't do it. At least it will form a strong threshold for people who want to intercept our traffic.
How to do it? Here I will share my approach. The first one is to create an encyclopedia entry. The second one is Weibo. According to the author's observation, Tencent seems to have the highest weight on Baidu. It uses its own brand words as the name of Weibo. As long as Baidu includes it, the keyword ranking will be very good. The third one is Baidu Tieba. You use your brand words to create a Baidu Tieba, and then you apply to become the owner of the Tieba. In this way, you indirectly control the Tieba. The fourth one is Baidu Knows. Everyone knows that the weight of Baidu Knows is also quite high. Fifth, you can also make a video of your company. It is also quite good to use the video to rank your website for a brand word.
Of course, it is not just about protecting our brand words, but more importantly, we must make good use of our brand words to create positive information. Because everyone knows that search engines are now used for shopping decisions. If someone searches for the brand terms of your website and finds negative news, they will definitely not do business with you. If you search for positive news on a search engine, it will naturally promote sales. In fact, this is the same as protecting brand words as mentioned above, but it only displays positive information to others. For example, when we make encyclopedias, we find ways to insert some positive information, and when we make Baidu Knows, we also insert some positive information, etc. This is the idea.
Personally, I feel that our country will definitely make continuous efforts to protect intellectual property rights in the future. It’s just that people didn’t realize it before, but now everyone’s awareness of intellectual property rights continues to increase. In fact, the brand words of a website can also be said to be a kind of intellectual property, so everyone must protect the brand words of their own websites. Of course, they are the brand words used for their own websites as mentioned later. The content of the article is originally provided by Dongguan SEO http://www.tzwoo.org/938.html, and is first published on A5. Everyone is welcome to communicate and discuss in this regard. Thank you for your support.
Editor-in-Chief: Yang Yang’s personal space where the author collected the funniest jokes on Weibo in 2012