There is an old saying in China: "The aroma of wine is not afraid of the depth of the alley." Why not be afraid of the depth of the alley? The reason is to rely on people's word-of-mouth publicity, which is what we often call word-of-mouth. This kind of word-of-mouth played a vital role in the sales of goods in ancient times. What is the result of sales? If the deal cannot be made, it is a failure. So why does word of mouth work so well?
The reasons are as follows:
First: Since it is word of mouth, it means that others have experienced it, experienced it personally, experienced it themselves, and found it good, they will naturally become promoters of your product.
Second: The role of the third party. The role of the third party is very important. We all understand the reason why Mrs. Wang sells her melons and boasts, but what if there is a third party to boast? The result is another scene!
Since word of mouth is so beneficial, why not take advantage of this and promote our products through the Internet? Let’s take a look at how this promotion works:
Let’s call this method soft writing here. What is soft writing? Since it is a soft article, it is of course not an ordinary narrative or lyrical article, but a concept conveyed through the article. The concept in the communication product is a carrier of advertising delivery. The communication of this carrier, What kind of effect it can have depends entirely on your own understanding of your product and your understanding of the soft article. You can use the tone of a third party to tell it, but if it is divorced from the essence, even if you are in the process of publicity, The purpose of publicity was achieved.
Taboos in writing soft articles:
Exaggeration: Many of our businessmen have forgotten the word integrity and believe that it is the truth that no businessman can be dishonest, so they exaggerate their propaganda and create some non-existent functions and functions to attract everyone's attention. There is a saying, don’t underestimate anyone’s ability, so don’t treat customers as if they don’t understand anything and let you preach! Exaggerating may bring you certain benefits in the short term, but from now on, your company will be destroyed. No one wants to deal with a company that breaks its promise!
The commercial atmosphere is too heavy: A good soft article is definitely not for the purpose of advertising, but to convey a real function, a real thing. It can be a story, but this kind of story must be through your experience. The product can really achieve that effect. The best way for soft articles is to tell stories. Only stories with rich content and strong readability will make readers continue to read. Only then can you achieve the soft effect. Otherwise, no one will read it. , then there is no meaning, it is just a waste of time.
Now that we understand the advantages and taboos of some soft articles, we can deliberately create third parties based on our own products and companies. Of course, this is in the early stages. If your product is genuine, there will definitely be many users. Help you with publicity and marketing, why not kill two birds with one stone?
Author: Wang Shenggong, please indicate the link when reprinting: http://www.tianpingxian.com Tianpingxian Purchasing Network
Thanks to wsg1983610 for his contribution