I have been doing soft article promotion for a while. Recently, my boss asked me about the profits. This question made me very embarrassed. That is to say, the soft article promotion did not bring any book benefits to the company. Of course, it may have certain significance for the company's brand promotion. . But the boss won’t listen to your lies. What he needs is real profits. In fact, I have been thinking about this issue during this period of time when I was doing soft article promotion. Today I finally figured it out. My soft articles are just shallow advertisements. What is shallow implants? That is to say, just because you have made an advertisement that is not very hard, it cannot attract the attention of readers. According to communication, Academically speaking, any soft article that does not cause secondary dissemination is a failure. Obviously, my soft article can only be passed by the administrator at most, but it does not bring about secondary dissemination, which is the shallow advertising placement I mentioned earlier. What I have figured out today is that I must deeply embed advertisements. Even though I have understood this problem, it is actually very difficult to deeply embed advertisements in soft articles. However, I believe that one soft article with deep advertising placement will outperform ten or even a hundred soft articles with shallow advertising placement. Maybe you are a little confused after hearing this, and you still don’t understand what shallow placement is. What is deep implantation? Below I want to use two cases to let everyone fully understand the two concepts I am talking about.
The first case: Title: My husband found out that I was a mistress before marriage and tortured me in every possible way.
"My husband and I were introduced to each other. About two years ago, we fell in love and got married. Recently, my husband learned that I had been a mistress before I met him. Our peaceful and warm life has been broken since then. My husband no longer cares about me. With the love and passion I had in the past, no matter how much I confessed to him, it was of no avail. I didn’t know how to explain my past, or how to confess to him that when I was in love with him, I had nothing to do with that person anymore. I loved him wholeheartedly and loved this family, but he looked down on me and humiliated me, saying that I had cheated on him by hiding the past. During these days, he often went out to have fun and come back in the middle of the night to play mahjong or have his feet massaged. I was angry, and I didn't dare to call him, and I didn't dare to ask him why he came home late. If he came home in the middle of the night after drinking supper and woke me up, he would force me to have sexual intercourse with him regardless of whether I wanted to or not. He doesn't care about my feelings. What's even more annoying is that the more I don't want to do it, the more he wants to do it. He even goes to the Internet to buy "such and such brand of Viagra" to deal with me. I feel tired of him treating me like this. , sometimes I refuse his unreasonable demands that are like torture. He acts rogue in front of me and says: "You are my wife, why can't I play with you?" "If you don't let me, I don't want to. What do you think?" who you are. You don’t want to have sex with me, do you want a divorce?” I was speechless and could only give in. Now more than two months have passed. I have confessed my mistake to him and served him warmly and thoughtfully, but I still can’t melt away his indifference towards me. "I feel miserable but helpless. When I think about how he cannot forgive me and how much he has tortured me, I want to get divorced."
Author's comment: This is the shallow advertising placement mentioned by the author. The author has placed an advertisement for a certain brand of Viagra in this article. In fact, this kind of article is everywhere on women's websites, and there is nothing new about it. It’s just that the administrator thinks that your advertisement is very soft and does not affect reading, so let you forget it. No one will help you reprint this kind of soft article, and it will not have the effect of secondary dissemination. It is the same soft article promotion that many webmasters do now, including the author. Otherwise, the author has been promoting soft articles for so long and has not seen any classic cases in the SEO world.
The second case: Xu Yifan, strategy director of Hangzhou 19th Floor website, told an interesting story, which is a very classic marketing case:
"A beautiful foreign girl posted on the 19th floor, asking herself that she longed for Hangzhou and wanted to resign and come here to find a job. Is it appropriate? Of course, it aroused the local people's welcome. Soon the girl followed up and said that she really resigned and came to Hangzhou, but I don’t have much money, so I want to ask where is a suitable house to rent? Then I found a suitable house with a good landlord. Thank you all very much. A few days later, the girl continued to post and said that she found that she had a bad habit with the landlord she shared with, and she was hesitant to rent it. Moved out. At this time, she had not paid the rent, so she asked everyone if they wanted to evade the rent. When she was going out to find a house, a heavy rain came down in Hangzhou. The girl posted a message saying that she was panicked! It turned out that the skylight was not closed when she went out, and the heavy rain poured down the floor in the house. The whole house was flooded, and now the landlord stopped her from leaving and demanded compensation. How could the poor Ding Dongxiang, who had just come to Hangzhou to look for a job, afford the compensation? As the story was told, every link was a highlight and became topical. and conflict. Comparing one's feelings with others, a girl from outside the country comes to a strange place to find a job and survive, and encounters so many problems. It is worth helping, or it can resonate with fellow migrant workers, so it continues to inspire a large number of netizens to interact with each other. Posted for ideas. The administrator also posted it to the top of the site several times, and it became very popular. If this story was just that, it would be meaningless, just a post. What do you think the ending will be? It’s beyond everyone’s expectations: Yu. The wind stopped, the water in the house receded and was drained, and the floor was fine! After that, hundreds of thousands of people under the post sent private messages on the site asking: What brand of floor is it? Have you guessed it? This is a very well-planned and well-hidden advertising post." !
Author's comment: What can you say after seeing this case? What are the soft article marketing you did before? This is a magic post! I believe that many friends who do soft article promotion have seen this soft article, and the author has also reprinted this article. to your own blog. This soft article not only deeply embedded the advertisement, but also attracted a lot of people's attention and discussion. Only in this way can effective secondary dissemination be carried out and the conversion rate be brought about. Therefore, what the author calls deep embedded advertisement in the soft article is also It is such a concept, that is, soft articles that can cause secondary communication and bring about conversion rates and greater brand promotion effects are the soft articles we need. At present, many people, including the author, only stay in the realm of the first case. , of course, the author also just stayed at the first soft article case. However, the author has realized and proposed such a concept. I hope that after reading this article, everyone will also have such a concept of deep advertising implantation. The above content is shared with everyone by Dongguan SEO http://www.tzwoo.org/, hoping to give some inspiration to the majority of SEO soft article promoters.
Editor-in-Chief: Yang Yang’s personal space where the author collected the funniest jokes on Weibo in 2012