SEO continues to pursue user experience. From the traditional use of a large number of external links to improve rankings, search engines now pay more attention to the development of comprehensive factors of the website. In fact, this also shows that purely relying on the number of external links is no longer enough to pile up rankings. key factors. Moreover, many personal websites now have tens of thousands of external links, but how many of them can get good rankings? This is also a trend that search engine optimization algorithms are changing. In general, website optimization does not The world is no longer where external links are king, but more towards the realm where user experience is king. Even if a website has poor external links, as long as it has a good user experience, its ranking will not be bad. Where to go, and the ranking improved by user experience is much more stable than the ranking improved by external links. Therefore, in website optimization, it is no longer simply dependent on the role of external links. Search engines are the difference between external links and user experience. The focus is more on user experience.
Most webmasters also know that the best way to improve rankings now is to create a good user experience for the website. Just like the current Baidu integrated sharing results display, the purpose is to tell users who search for relevant information which websites are more popular and which content is shared by other users. And doesn’t this mean that search engines pay more attention to user experience? And relatively speaking, in terms of human psychology, more users may choose to enter a website that has been shared by users and a website that has not been shared by users. The website that is shared rather than the one that is not shared is actually like in psychology. A subtle psychology of people is that they like to see things that others like to see and are more interested in the content that others like. I don’t know if you have noticed, but if you set up a reading ranking list on your website, then these articles will often make subsequent users participate in reading, and some content that is not highly readable will make users less interested in reading. . Therefore, user experience must play a much greater role in improving rankings than external links.
As long as you carefully observe your competitors, you will find that the external links of some websites are incomparable with your own, but their rankings are better than yours. What's the reason? In fact, this is mixed with an unclear user experience. If you don't believe it, you can go to the rival website with a higher ranking and analyze it carefully. Why do you obviously have more external links than him? , the collection is better than him, but the ranking is worse than him? Doesn’t the legend say that external links are the emperor? In fact, this is mainly because you don’t understand that the role of search engines in external links is no longer the same as in the past. The world is under heaven. Moreover, in the blueprint for formulating website rankings, user experience is the key point in determining rankings, not that as long as external links are strong enough, they can support website rankings. In fact, judging from the current changes in search engines, in a few years The role of external links is the same as that of external links in current forums. It is increasingly not valued by search engines, because the core definition of external links is to increase the channels for spiders to crawl into the website. As long as these channels are smooth, why bother? How many strips are needed?
The author believes that in order to quickly improve and stabilize website rankings, the first condition is to allow users to have a good experience on the website. This is the most basic factor and the most important factor in determining rankings. The days when external links could support rankings are over. Just like many webmasters are now complaining that their websites have so many external links, why their rankings are not improving? If you know how to analyze the core idea of search engines, Then you will find that external links have been reduced to an auxiliary level to improve rankings, and the new generation of ranking factors is user experience. Maybe you think about how to improve your ranking every day, but do you understand the key determinants of ranking? External links? No; internal links? Part of it. The most ideal factor that determines rankings is user experience, but for user experience, this thing itself is inexplicable. How can it be effectively improved? In fact, this mainly depends on the webmaster analyzing his own website every day. It's simple and clear.
Content is king, but external links are no longer king. Nowadays, the most effective way to improve stable rankings is through user experience. Only when the website meets the user experience can the ranking be qualitatively improved. However, although user experience is known In fact, many webmasters don’t understand this factor that well. Taobao Deals believes that user experience is like the feeling you get in a store when buying clothes, or the environment, service, food and drinks of a restaurant when you go to a restaurant to eat. of satisfaction. This is user experience. At the end, the author once again declares that improving website rankings should not rely solely on external links. There are many examples of tens of thousands of external links and disastrous rankings. You may believe it or not. This article is exclusively provided by Taobao Deals ( www.taob178.com ), please indicate the reprint, thank you!
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