In the process of website operation optimization, Baidu search engine optimization is undoubtedly the one with the largest market share among the major search engines at present, and it is also the search engine with high user usage rate. How to optimize Baidu well is something we SEOers have to pay attention to. And things to consider, websites that perform well on Baidu search engine will often get good rankings on other search engines. Okay, let’s get into today’s topic, the analysis of Baidu search engine optimization experience.
First, the keywords must be diversified. Today, the author mainly shares with you several principles that should be grasped in off-site Baidu optimization. Now let’s look at the first point, keyword diversification. What the author wants to explain here is that whether it is the process of external link construction or external link publishing, the keywords should be selected as diverse as possible. For example, if the main keyword is intranet security, then in the process of publishing soft articles, not only the intranet should be included Security is used as the main word, and its auxiliary keywords, such as intranet security management, etc., should be interspersed with the release. The keyword diversification here is not just for anchor text. Many forums do not allow anchor text to be added, and ordinary text can also be operated with the URL. Next, the author will talk about the benefits of doing this. First of all, keyword diversification is one of the important reasons to avoid entering Baidu’s cheating algorithm and causing a reduction in rights. Because whether it is a large number of single keyword anchor texts or ordinary text, if the keywords are too single and always point to the homepage, it will undoubtedly cause the anti-cheating mechanism of the search engine, causing the website to be demoted or K. Secondly, if the keywords are too single, it is very likely that the website will enter the eleventh place on Baidu, and strict assessment will be carried out. Even if we put a lot of effort into articles and external links, it often cannot have a good effect on the eleventh place phenomenon. Finally, if the keywords are too single, we will lose many opportunities for long-tail words and auxiliary keywords to rank, thus greatly reducing the traffic of the website, because a large part of the traffic comes from long-tail words and auxiliary keywords other than non-main keywords. word.
Second, when adding anchor text, you must grasp the degree of accuracy. The weight of anchor text is very high whether it is in Baidu ranking or other search engine optimization processes. This is one of the reasons why many friends are keen on anchor text outreach. However, excessive anchor text can also directly lead to the loss of website authority and The main culprit for the ranking drop. So, how do we grasp the degree? The author suggests that first of all, we should have a plan. Today, for each platform, whether it is a forum, a blog, or a signature, there must be a strict definition of the total number of anchor texts for each platform. The anchor text The ratio of soft articles to pure web page URLs must be well understood. Secondly, the diversification of anchor text is consistent with what was just mentioned. The anchor text must not only focus on the main keywords, but also perform appropriate operations on the construction of external anchor texts for long-tail words. Finally, increase the frequency of anchor texts. question. The big principle is that whether you are building anchor text or other external links, you must pay attention to the frequency. In particular, anchor text external links must not grow too fast. Website optimization strategy is the key. If you make some connections every day for the sake of external connections, you cannot confirm and judge the quality and effectiveness of external connections well. Optimizers who do not think and research will find it difficult to make room for progress and improvement. of.
Third, Baidu related domains cannot be ignored. First of all, we understand its definition. The so-called Baidu related domain refers to links only used on Baidu, that is, Baidu's backlinks. Related domains represent the popularity and popularity of your website on the Internet. If there are more related domains, the website ranking and website weight will gradually increase. The author understands that it not only refers to anchor text links or URLs that can be clicked into, but also plain text links are one of the important ways to reflect Baidu-related domains. The author suggests that adding effective Baidu-related domains in the process of external link creation is an improvement. One of the important factors of website weight and ranking, the author below will talk about several effective methods to increase Baidu-related domains. First, Admin5’s soft article submission copyright link. Although our soft article link cannot be directly clicked by users, it has been included by A5. The reproduced plain text URL is undoubtedly very helpful in increasing the effective related domains of the website. Secondly, it increases the breadth of external links. Not only can we obtain the number of valid related domains, but it also greatly improves the breadth of external connections and effectively avoids the danger of website degradation, because such high-quality connection search engines will include us in the range of valid relevant domains. Secondly, the construction of relevant friendly links, blog messages, forum signatures, etc. are all strategies for improving Baidu related domains. The author does not want to go into details about these conventional practices here. Although this is also a means to improve related fields, its effect is naturally not the same as that of A5 soft article submission.
Fourth, the stability factors of external connections and the attention issues of friendly connections. The two most important things for seoer every day are website content updates and connection construction. The author reminds everyone that while we work hard every day, we must always carefully check and reflect on our results, especially the outreach methods, whether they are monthly Conduct detailed statistics on the number of connections in units of weeks or weeks, and analyze those connections that have been included and deleted by search engines, resulting in a large loss of external connections. Those external connection construction strategies are relatively stable and exist on the Internet, and they must be carefully carried out. Analysis and consideration, because the fluctuation of external links directly affects the improvement of website weight and the stability of keyword rankings. Friendly connections are also one of the reasons that affect ranking stability. High-quality friendly connections have a huge impact on website rankings. This requires us to check and analyze in a timely manner to check whether our connection partners are cheating and whether the other party's website is down. Wait for negative factors, identify these problems and deal with them in a timely manner, so as to minimize the impact on our website.
To sum up, the author has shared with you in detail some of his experiences in external optimization for Baidu. The above are all superficial remarks that the author has accumulated in the process of website operation and maintenance and optimization for Baidu. There are I hope everyone will forgive me for any inaccuracies. If you have any ideas, I am very happy to communicate with you. Well, I will share it with you today. For more seo strategies, please join the seo practical professional group: 197813189 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please The source of the website will be retained, thank you for your cooperation
Editor-in-Chief: Chen Long The author’s personal space for hard work