As we all know, the weight of user experience in search engines is constantly increasing. How to optimize your website on-site is the most critical link that affects user experience, because the main keywords often have very limited traffic. To truly improve the website What determines traffic and conversion rate is the optimization of our auxiliary keywords and long-tail words. Today I mainly want to elaborate on the details of page optimization for auxiliary keywords and long-tail words from the following aspects, and how to optimize auxiliary keywords and long-tail words. The page where the last word is located allows it to maximize its page value. Okay, let’s continue the chat and enter today’s topic, which is to improve the strategic analysis of website page optimization.
First, the access speed of the page. The author believes that page access speed is one of the most basic factors that affects user experience and behavior. Imagine that after a user enters the website, the page cannot be opened for a long time, or the speed is very slow. This will greatly reduce the first impact on the user. The user's patience is Limited. After entering the website, if we are unable to access it for a long time, they will inevitably leave us and open other websites. Invisibly, we are killing our favorite website. The increase in the bounce rate will not only cause a direct decline in website traffic, but also cause a direct decline in website traffic. In serious cases, search engines will lower the authority of the website. Therefore, the author recommends that you try your best to choose a space with better speed, stability, and security for website construction.
Second, the page should be clean and beautiful, with the main content distributed in the main location. As far as corporate websites are concerned, after users enter our website, the layout of the content of the article pages on the website greatly affects the professionalism of its own products and the user's trust in the articles on the site. The content page is best explained in professional words. List the main products and categories on the homepage, and add some obtained qualifications and honorary certificates as appropriate to improve the professionalism of your own page and its helpfulness and guidance for users. It is best to add relevant article introductions and products at the bottom of each article. Lists increase the traffic and viscosity of the website, and are also convenient for users to browse more articles that want to know more about related topics. During the article construction process, the relevant HTML code should be reduced as much as possible to facilitate spider crawling and reduce the size of the page. Improve the simplicity and beauty of the page.
Third, the layout and analysis of keywords on the page website. For each article page, we must consider its role in the publishing process. What is the role of this article for users and the role of search engines? We must clarify these points and try our best to include the title of the article for search engines. It reflects the relevant keywords of the article and the long-tail keywords of the website, and integrates the website keywords into it at the beginning of the article to serve as a link between the previous and the following as much as possible. Secondly, the article should make internal connections for related articles as much as possible. It facilitates users to read and spiders to crawl related articles, and can improve the performance of related auxiliary keywords and long-tail words in search engines, as well as the layout of keywords. First of all, pay attention to the related writing methods of the three major tags. Select appropriate auxiliary keywords and long-tail words for each page. They should not only be reflected in the tags of the web page, but also use B tags and H tags for key explanations. Secondly, the anchor text or URL of keywords and auxiliary keywords outside the site are published in relevant forums or information platforms outside the site. These high-weight platforms include A5 soft article submission, SEOwhy, laggards, etc. We try our best to make better use of key platforms. Taking A5 as an example, we not only need to make good use of soft article writing, but also the A5 forum is a battleground for seoer optimization. It is best to pay attention to the relevant rules when posting, so Only when publishing soft articles can you be at ease.
Fourth, the final effect evaluation of page optimization. Conduct a detailed analysis based on the key pages where the long-tail keywords and auxiliary keywords of our own website are located, find out all the key pages we have optimized, and follow the regular process during the analysis process. First, analyze the optimized keywords on the page. Ranking situation on Baidu to see if it reaches the ideal ranking position we want to obtain. Secondly, make effective statistics on the traffic that this page brings to the website every day, analyze the approximate number of valuable keywords and IPs that this page brings to the website, classify and analyze them, and provide information for subsequent optimization methods and operating techniques. Very good reference. Finally, count the keywords and pages that have not yet been ranked, and continue to use and maintain the successful methods. For the web pages that have not yet been ranked, analyze whether the external link weight is not enough? Or is there a problem with the page tags and keyword layout? Wait for a while Carefully consider and analyze a series of issues.
To sum up, the author has analyzed the details and issues that I have considered and paid attention to when formulating the website page optimization strategy. What I want to say is that page optimization can actually achieve rankings for long-tail keywords on the website. Providing good support is one of the key factors that website traffic sources need to pay attention to. Optimization strategies for valuable auxiliary keywords and long-tail words are something that each of our seoers deserves to learn and pay attention to. Well, I will share it with you today. For more seo strategies, please join the seo practical communication QQ group: 197813189 for discussion. This article was originally published by the confidentiality inspection tool http://www.bmrz.org. Admin5 welcomes everyone to reprint, please keep it. Website source, thank you for your cooperation.
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