As the saying goes, "He who wins the hearts of the people wins the world." Webmaster friends should always keep this in mind when operating their own websites. If your website's SEO optimization is well done and your advertising is well done, but if there is no good In the end, the user experience will only be exchanged for the moment when the viewer quickly clicks the "Close" button in the upper right corner. If your website cannot retain users, it means that there is no difference between doing it and not doing it, because the website is ultimately for others to see. , rather than giving comfort to the webmaster. Of course, if your website belongs to the legendary garbage dump and is specially used for advertising, you can ignore it.
The easiest way to verify the user experience of your website is to send your website to your friends, preferably ordinary Internet users, rather than professionals such as designers and programmers. And so on, because your website is ultimately targeted at ordinary netizens. Secondly, you can use the "dwell time" and "browsing depth" functions in the traffic statistics tool to make statistical data, and then you can evaluate it based on these data. , after the investigation and analysis of the above two points, if your website user experience is not high, there are many reasons. Here I will list some common reasons for your reference:
1. Page loading speed is too slow
If your website loads too slowly, especially those that take more than 7 to 8 seconds to open the website, think about it from the perspective of ordinary users, especially those who find your website from search engines looking for keywords. Most people are Won't wait. Instead, choose to close immediately. In response to this problem, the author believes that you can check whether the bandwidth of your website server is sufficient and whether the server configuration meets the daily traffic requirements of your website. You can also check the code of your website (javascript, asp/asp.net/php, etc. Dynamic language code) is robust; whether the website image size has been compressed; whether the web page file size is reasonable and a series of other factors that can be checked.
2. The interface design is too ugly
"A man relies on his clothes and a horse relies on his saddle". In real life, people often use this to measure some people or things. The same is true on the Internet. If your website design is too ugly, it will also leave some bad impressions on the viewers. Impression, the popular "The Most Excellent Government Website" is an obvious example. I think most of my webmaster friends are more technical or business-oriented, and may be a little behind in design, which is obvious to me. Example, but it doesn’t matter, if we don’t know how, we can hire someone, go to those job websites and spend some money to find someone who can design, or find a more professional art designer through other channels.
3. Unreasonable advertising emissions
After a series of hard work and dedication by webmaster friends, the ultimate goal is to make money from the website. I think the source of income for most websites is advertising. Everything has pros and cons. If you have too many ads, or the emissions are unreasonable, while you are getting a source of income, it is actually testing the patience of the viewers. Special emphasis is placed on the pop-up window. The author has been working on it a few years ago. I work for a marketing company, and the company conducted a survey. Basically, 9 out of 10 people are disgusted with pop-up ads. I think you webmasters will also be disgusted if there are pop-ups on other people's websites. There are other types of advertisements that I won’t list, such as floating advertisements, those imitating QQ messages in the lower right corner, etc.
4. Deceiving visitors
Deception is the hardest thing to accept. Here I will specifically point out those download sites, including those well-known download sites in China. I will not write out the names of those sites. A software or information On the download page, there are a bunch of advertising images that deceive viewers, and the titles of the images are all decent, such as "Telecom download", "Netcom download", "Click here to download at high speed", etc., don't mention it. Ordinary browsers, even me, an older Internet user, for example, occasionally fall into this trap. When I click on those pictures, I find that the downloaded software is not the software mentioned in the software introduction at all, but is provided by some advertisers. software. Warm reminder: If you deceive your users once, they will innocently install those software, which will bring you some profits, but you may also lose a user at the same time.
Webmaster friends should always understand one truth: "If you regard the website as your own child, then the users are your children's parents." That's all for now. It's already 5 o'clock in the morning, and I have to go to work tomorrow. All of the above These are some of my personal opinions. Please forgive me for the poor writing. This article was originally created by Shenzhen Website Construction Company ( http://www.flagwind.com ). Please do not delete the original author's copyright information when forwarding. Thank you!
Thanks to Shenzhen Qifeng Network for the contribution