In SEO optimization and promotion, external links play an important role in improving the overall weight of the website and ranking of keywords. However, there will be many obstacles encountered in the construction of external links, such as forum invitation registration, deleted posts, account closures, etc. , faced with these situations, Seoer will have a touch of sadness. When our external link skills are not enough, our external link loss rate may be too high, resulting in the website being demoted by search engines. Let’s talk about the consequences. Reasons for high external link loss rate and solutions:
1. Software mass distribution causes loss of external links
Software mass posting is a "convenient means" for external link publishing. It may have a rapid effect on increasing the weight of the website and keyword ranking in the early stage, because articles are published in batches. Once the search engine includes the posts, the effect will be quickly apparent. However, this method does not last long. When the administrator finds out, the article is likely to be deleted. Some websites will lose authority due to the high external link loss rate.
Solution: We must understand that there are no shortcuts to SEO, only some differences in methods and strategies. If you use tools for convenience, the website will fail in your own hands sooner or later. Tools can only assist SEO, but cannot replace it. It should be done Enough is enough.
2. The account was blocked resulting in the loss of external links.
It is a sad thing to have an account blocked, because the blocked account does not only post one or two articles, and a few articles have little impact on the website; some accounts publish external links for a long time, such as their own blog or Forum, many friends find that this place has a good weight, the posting rate is very high, and posting is very safe, so they post external links every day. When one day the account is blocked, it will be a fatal blow to the website.
Solution: When publishing to external links, we should be more conservative. Never publish too many articles on one account. It is best to change one article after another, publish a few articles, and then register a new account. This will not cause the problem. The account was blocked, causing the loss of external links to be too high.
3. Forum signature replacement leads to loss of external links
Forum signatures are still very helpful for keyword rankings, especially signatures in the form of anchor text, which are more effective; many friends don’t know enough about forum signatures and often replace them for optimization, such as today’s optimization of Lapsang Souchong This keyword, so I made a signature with the keyword Lapsang Souchong Black Tea in my signature. Tomorrow I may feel that the keyword Lapsang Souchong Black Tea is more valuable, so I changed the signature to Lapsang Souchong Black Tea. We We found that once we change the signature, all the signatures of our articles will change. If there are many articles, the degree of loss of external links will be quite large.
Solution: The forum signature should be permanent, such as the a5 forum. Once it is set up, it should be fixed for a long time and cannot be replaced at will because of changes in optimization keywords.
The above three points are what I think are the reasons for the high external link loss rate. Once caused, it will be very dangerous for your website, and it will take a while to remedy it. Therefore, in addition to the above three points, we need to pay attention to the above three points in our external link construction. When building external links, we must pay attention to the breadth of external links, so as not to cause the website to be demoted due to external links.
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