In our optimization process, every optimizer must have a deep understanding of the role played by external links. However, we often encounter obstacles when building external links. We will encounter external links being deleted. Accounts are blocked, etc. Faced with these situations, as an optimizer, you are not frustrated, but you need to find the reasons for the loss of external links and find corresponding solutions. Then the author will analyze three common reasons for the loss of external links. .
1. Using external link mass sending software leads to the loss of external links
Using optimization software to reduce our workload is every optimizer's dream. But as optimizers we cannot rely on optimization software. Some optimizers want to use the external link group sending software to conveniently send external links. You may see an improvement in the site weight and keyword ranking at the beginning, because this method can indeed improve our external links. Improving the weight of the site can improve the ranking of keywords, but the effect obtained by this method is not long-lasting. The survival period of these external links is often very short, and when these external links are deleted, your site ranking will also be reduced. Being beaten back to his original form.
Countermeasures: We need to understand that there is no fast track to optimization, and there is a certain difference between practice and theory. If you rely too much on these optimization software, your optimization path will become narrower and narrower.
2. The external link is lost due to the ID being blocked.
It is quite depressing to have your ID blocked, because we generally don’t just post one or two external links to an account. If there are few external links on the account, it will not have much impact if the external links on the account are blocked. If your account is of a high level Yes, if you have a large number of accounts with external links, your site may lose a large number of external links due to an improper operation on your part. For example, the author's Baidu Experience ID posted a lot of external links, but one day because of improper release of information, it was deleted by the administrator. As a result, all the Baidu Experience external links of this account were deleted.
Countermeasures: When building external links on some large sites, we should try to be more conservative and not put all the eggs in one basket. Try to use different accounts to build external links, so as to reduce the risk of account deletion. impact.
3. Forum signature replacement leads to loss of external links
Forum signatures are still the main channel used by many webmasters to build external links, especially those that can use anchor text external links, the effect will be better. But many people tend to make a mistake when we make signatures. For example, today we decided to use the keyword "SKF", but tomorrow we felt it was not suitable, so we changed it to another keyword "bearing". We can find that once we change If the signature is changed, all our forum signatures will also be changed and lost.
Countermeasures: The forum signature should be permanent and should not be changed. Once we set it up, we should keep this signature. If we change it, the forum external links we made before will also change. If there are different keyword external links, we can use them. Different IDs are used for construction.
The above are the reasons that the author believes will lead to a large loss of external links. Regarding the construction of external links, the author believes that external links should develop steadily and avoid ups and downs. An external link that has ups and downs will cause your site to lose the trust of search engines, which may eventually lead to unnecessary punishment. This article was originally written by SKF Bearing http://www.dlzyb.com/ . Please include our address when reprinting.
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