Website development is impossible without website content. In fact, no matter how advanced the SEO technology is, if it is not supported by content, it will not achieve any effect. The content of the website is fundamental, and SEO optimization is only an auxiliary means. It uses a certain method. Display the content of the search engine better, so that the search engine can rank the corresponding keywords based on the content of your website, thereby bringing a certain amount of traffic. The content not only meets the needs of website users, but also is a website with rich content. Search engines also prefer it. A website without content will not develop for a long time. So, based on my own personal experience, I will briefly talk about how I create original website content.
1. Start from the needs of users and write more articles that are useful to users.
The main purpose of our website is to solve user problems. If a user comes to your website and cannot solve his problem, he will still leave. Even if you attract a lot of traffic through certain optimization methods, your website Website content, for users, is all junk content, and they will not become loyal users of the website, or your bounce rate is very high, so when we write article content, we can try our best to start from the user's perspective, and we can As a website visitor, think more about what users need, and then dig out some long-tail keywords through certain methods, and organize website content around these keywords. Such content is excellent for users, because It solves the problems of website visitors. This strategy based on user experience is also relatively friendly to search engines.
2. When new products are released, original articles can be organized around the description of the new products.
Basically every website provides certain content or services. For some product sites, we can write content around how to use the product, precautions, etc. For example, those who sell machinery can write some assembly methods of the product. Precautions during the process, as well as maintenance methods, etc., these are what users need to read. For some service type websites, we can also clearly describe the services we provide, service prices, detailed descriptions of the service process, and There is no after-sales service etc. to write about. In short, if you dig content closely around the product itself, you can dig out a lot of practical content.
3. Organize original articles around the functions of the product
For some websites that provide products, we can write articles based on some functions of the product. We can write about what the product can do and what it can bring you. This can also play a certain marketing role, similar to soft articles. Its properties and why we should buy this product can all be described in detail.
4. Write an article around the company’s development
For every company and every website, it has its history. We can organize some articles around the company's history, such as some history of the company's founder, the company's decisions at every important historical moment, and the company's history. You can write many articles about what achievements the company has achieved, what benefits the company has brought to society, how many social problems it has solved, how many people's employment problems it has solved, what news the company has in society, what social recognition it has received, etc. came out.
5. Organize some frequently asked questions about products
For some product-type websites, we can organize some common problems in the use of products and solutions, and we can also interact with users, allowing users to post questions, and our website will organize the answers. These are also It is what users like to see. For example, the FAQ channels of some websites are dedicated to this service. This article is contributed by the webmaster of www.war3ba.cn . Please indicate the source when reprinting. Thank you!
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