Analytical ability is a quality that a webmaster must possess. When faced with a decline in the ranking of our website, we should analyze where the errors occurred from all aspects and correct them. Among them, webmasters must analyze based on possible influencing factors. Just when everyone is sharing how to improve website rankings, the author "does the opposite" and analyzes which factors have nothing to do with website rankings, so as to prevent webmasters from wasting too much energy and time in the analysis process. Even if it is to give you a side reference.
1. Does it matter if Heyouchain is punished?
In fact, the author has thought about this question before, will the K of friend links affect my website ranking? After analysis, the influencing factors are actually very limited (of course, this only refers to the impact of K on your friend links). The number of penalties is very small, only one or two, not a group. If the number is slightly larger, it is reasonable for your website's ranking to drop). Just now, I mentioned that why the friend link was deleted has nothing to do with the decline in the ranking of my website. Because in the author's opinion, it is normal for a very small number of friendly links to be punished. It is impossible for a mature search engine to block another site just because a few links have been K-ed. If this is the case, to put it ugly, we can completely frame ourselves. If a competing website uses a website to link to its competitors, and then is deliberately K-ed, the competing websites will inevitably be affected according to the previous statement. However, for now, this method is still impossible. When our website ranking drops, in addition to checking whether there are widespread problems with our friend links, we should pay more attention to whether the content of our website is updated in time, rather than just thinking about the friend links. Problem, in my opinion, a very small number of friendly links are punished and cannot be the main reason for the decline in website rankings.
2. Is it related to the number of export links?
When I was a newbie, an old webmaster told me that I must control the number of exports from my website, because in everyone's subconscious mind, if the website has too many export links, it may be demoted. In fact, this is not the same as issuing external links on a large scale. The exported links of the website are just a dispersion of the self-applied weight of our website. After issuing these links, we can form a whole with other websites, and then form a network. If each of our websites does not export links or does very little exporting links, then the links between websites will be very small, so the integrity will be very poor. In other words, today's network will not exist. Is this the trend of "globalization"?
3. Is it related to website traffic surge?
In the past, many webmasters shared their experiences and mentioned brushing traffic as a method to increase the weight of the website, and also stated that this method is not conducive to the ranking of the website. The author holds a negative attitude towards this statement. First of all, brushing traffic cannot increase the weight of the website, because if we simply use the input box search keyword typing and time interval to drive our own traffic, except for the corresponding click-through rate, it has nothing to do with the weight of our website. . Secondly, brushing traffic will not cause your website’s ranking to drop. The reason is actually the same as what the author said in the first point. Baidu is a mature search engine. If simply brushing the traffic can affect the website weight and website ranking, then wouldn’t it be easy for me to make a new website number one? Then Is it still necessary to promote Baidu products with high weights? Obviously not. Also, if we can lower the website ranking by brushing traffic, we will still use this method to influence competitors. For example, which website is our biggest competitor, we will brush traffic, brush the source, brush IP, so Is it useful? Obviously it is impossible. As long as we have tried it ourselves, we can know that these methods have little to do with the ranking of our website.
4. Is it related to DIV+CSS on the website?
When building a website, many novice webmasters will choose DIV+CSS as the layout of their website, thinking that this will be more conducive to attracting spiders and thereby improving the ranking of their website. In fact, in the author's opinion, this method has some effects, but it is very small. When we pay more attention to the layout of the website, it is better to optimize the structure of our website so that our website has a clear structure code level. The metaphor is that the spider is in the middle. After we optimize the website layout, You can put everything on the circle with the spider as the center, so that the spider will crawl the content very quickly. If you persist for a long time, you can win the favor of the spider, and then continue to attract spiders to frequent your website, and win A good ranking.
5. Is it related to the beauty of the website?
Although Baidu now pays more attention to user experience, and a website's pages are a good experience for users, the beauty of the website does not have much to do with rankings. To achieve a professional level, a website should not be too fancy, but should focus more on the construction of content. If a website is too fancy, it will look flashy, and if it uses Flash and JS extensively, it will not be crawled by spiders at all, which is all in vain.
6. Is it related to Baidu Snapshot?
In fact, the snapshot time does not affect the ranking, but it has some indirect effects that are not very obvious, because the website that updates quickly does not necessarily have a high ranking. I remember the last time Baidu updated the keyword ranking, the top-ranked website snapshot was 2.29 updated, but my snapshot was updated with 3.2, which is much faster than the first place, but what about the ranking? It is still not as high as the first place, so we can clearly know that there is not much relationship between the snapshot and the ranking. .
There are many factors that affect website ranking, but the impact of the above-mentioned aspects on ranking is really limited and can be ignored. However, this is what the author has discovered during the operation, and it is inevitable that it will be insufficient. If you find that some aspects of what I said are not entirely correct, I hope you can point them out to promote common progress. This article was written by Super Qiangbing http://www.erhaoshouzhang.com/qiangbing/ . Please leave a link for reprinting. After all, writing articles is not easy, thank you.
Editor-in-Chief: Chen Long The author stands on tiptoes in his personal space