When it comes to website ranking, everyone naturally thinks of SEO. When it comes to SEO, what comes to mind most is "internal anchors and external links". So is website ranking equal to SEO equal to internal anchors and external links? The answer is no. seo is a way to achieve website ranking effect. But there are still some factors that we ignore.
1. Internet users’ click-through rate
Click-through rate refers to the rate of clicks on a website page in the ranking results. Generally speaking, the top three sites often account for 80% of the click-through rate. Although this ranking order has a high impact on the click-through rate, the way the title of the website is written, the popularity of the website, and the novelty of the title It will also affect the clicking behavior of netizens. At this time, if the actual clicks of a website's location are much higher than the average clicks of the ranking, the search engine will record this user behavior and think that the content of the site is more suitable and useful to netizens and give it Higher ranking for the site. This is the principle of "simulated clicker".
2. Website stickiness
The viscosity of the website includes indicators such as visit time, pv, bounce rate, etc. Search engines can collect this type of data to positively reflect the user experience of the website. This will have an impact on the ranking of the website. If a website takes too long to open, has a large number of pop-ups, or the content is highly pseudo-original and cannot be read, these will affect the user experience of netizens and cause them to close the site, making it impossible to talk about website stickiness. Search engines use this kind of data to determine whether a website is a spam site.
3. Search for website brand name.
If a website's brand or website domain name is searched frequently, search engines will think that the site is the "official website" that netizens are looking for, which will affect the website ranking. Just like we frequently search for "seowhy" or "seo 100,000 whys", which has an impact on the word seo. This is also the highest level among the three levels of SEO mentioned by Teacher Wu Wei: "Create a new keyword through SEO"
In fact, in general, whether it is click-through rate, netizen stickiness or website brand effect, it can all be summed up in the category of user experience. No matter how the SEO algorithm changes, the ultimate purpose remains the same, which is to serve netizens and provide them with website rankings that are more suitable for netizens' needs and experience.
This article was first published on Xiaozi's personal learning blog ( http://www.leezisem.com/post/95.html ). The above views were inspired by reading Teacher Zac's "SEO Practical Code". I recommend more SEOers to read this book when they have time.
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