It’s easy to make a website, but it’s hard to make a “good” website. Every webmaster is busy maintaining his website, optimizing, and learning every day. However, due to many negligences, the ranking of the website drops significantly. So today I will focus on this problem and summarize some of the factors that lead to the decline of the website ranking!
First, don’t change the title randomly
The title of a website is equivalent to a person's face. Everyone looks at the face first when they come into contact. Of course, the same is true for search engines. It recognizes you through the title, and if you keep changing it every day, it will be quite difficult. Since everyone plays tricks every day, the impression on search engines can be imagined, so the title must be well thought out in the early stage. If there is no special reason, do not modify it in the middle. Many webmasters have lost a lot of money just because of this ranking. Everyone must learn a lesson.
Second, keywords should be arranged reasonably
In SEO optimization, it is very taboo to accumulate keywords, such as mobile phones, mobile phone pictures, mobile phone screensavers, and mobile phone picture collections. Do you think such keywords are good? If you think about it, you will know that keywords are repeated, repeated and repeated. Many people think this is good, but in fact it is just the opposite. The keywords in the title should be arranged reasonably and it is best not to repeat them, so that the effect will be more prominent.
The third type is to collect a large amount of website content
With the laziness of many webmasters, they developed one collection program after another and began to apply it on many websites. The effect was indeed very good at the beginning. I admit this, but with the lack of original content on the Internet, search engines such as Baidu In this regard, a large number of K sites have begun to be collected. Of course, collection websites are the first choice, so don’t collect a large number of them just because of temporary laziness. Proper originality plays a big role in ranking optimization. Remember “content is king”.
The fourth type, friendly links are implicated
Friendly links are a shortcut for website weights to be transferred to each other. Their quality can directly affect the ranking of the website. Therefore, we should check the health of the friendly links in our website every day. If we find anything wrong, we should find it immediately. Use a new link to remove it. Do not remove it immediately, otherwise you will also be affected! Of course, when looking for friendly links in the early stage, you can also refer to the other party's friendly links, content, inclusion, external links, etc. to judge whether it is a good friendly link.
The fifth type: Invalid code, 404 phenomenon occurs
For a good website, every path is smooth. Spiders crawl through these paths. If there are some invalid codes in your website, resulting in many 404 pages on the website, the spider will not be able to enter. What impression would this make on the spider? Therefore, everyone must check the code in their website and clean up some useless ones. Do not enter the wrong internal link address in the website, otherwise it will also cause page errors.
Type 6: The server is not stable enough
The server is not stable enough. I know this very well. Many people try to buy low-quality spaces, VSPs, servers, etc. for a short while. During the use process, problems often occur and the website cannot be accessed normally, and spiders cannot enter. Once It’s not a big deal if you do it twice, but after a long time, spiders will no longer visit your website, let alone the website ranking, so a good server is also very important!
Type 7: Insufficient website optimization
Many webmasters complain about everything and worry about others every day, but have they ever really thought about whether they have optimized it carefully? Are you seriously working on something helpful to your website every day? Has the website been updated? Are external links sent according to the quantity every day? Are internal links complete? These are some very important links to think about and optimize, so as long as you pay, I believe there will be rewards.
No. 8 Middle School: Not persistent enough
The success of a website is actually very simple. As long as you understand basic optimization, study every day, and know how to persevere, then you are already a successful webmaster. Although it is said that, there are not many who really persevere. I wonder if you can persist?
This article is shared by the webmaster of Yijingxuan http://www.QQyjx.com/ . Please be merciful when reprinting due to poor quality, thank you!
Thanks to the QQ personality group for your contribution