In recent days, Baidu has made a series of measures for the SEO industry. According to Admin5 webmaster website, on March 14, Baidu launched the largest network security promotion action in the "3.15 Special Action" series. At that time, Baidu will publish a text link with the theme "Fighting false information, starts here!" on the homepage for three consecutive days starting from 0:00 on March 14. Any user who visits Baidu's homepage can directly enter the Sunshine Action special page jointly compiled by Baidu and the Beijing Municipal Public Security Bureau by clicking on the text link on the homepage.
In the "Exposure Platform" section of the special topic, Baidu first exposed more than 100 illegal promotions and false and harmful content in various fields such as ticket sales, medical drugs, mobile phone recharges, home appliance repairs, and lottery through various methods such as netizens or media reports. Information website. Websites involving illegal information have also been reported to the public security and industrial and commercial departments in accordance with the law.
Baidu has opened the most promotional location resources on its homepage to all netizens for three consecutive days, mobilizing netizens to focus on exposing and combating online fraud and false information. It also demonstrates Baidu's determination to increase efforts to combat false information and maintain a healthy online environment.
On March 8, a new prompt appeared when Baidu searched for the keyword "SEO": "Baidu reminds you: SEO is a very important job, please refer to Baidu's suggestions on SEO." and launched "Baidu's suggestions on SEO" "( http://www.baidu.com/search/aboutseo.html ) page. On February 15th, a Baidu search for "SEO" showed a prompt: "Don't believe the words and cases of SEO companies. Improper SEO may cause risks to your site. It is recommended that webmasters conduct SEO on their sites before doing so. Please refer to Baidu’s official guide.”
In Baidu's official guide "Baidu Search Engine Optimization Guide 2.0", it introduces in detail the preliminary preparation of the website, website construction for search engines, website operation, and punishment for various cheating behaviors. The guidelines state: "Any behavior that damages the interests of users and the quality of search engine results will be punished by search engines. Cheating behaviors are constantly developing, and our methods are constantly changing."
Baidu's recent series of actions will undoubtedly have a great impact on the SEO industry. Some corporate sites and small and medium-sized websites that use illegal and cheating methods to improve their rankings have been affected to varying degrees. Some formal websites have also been implicated to varying degrees. Through centralized rectification, we have cracked down on various illegal promotions, websites containing false and bad information, black hat SEO, etc., reducing the loss of profits for Baidu and users, and preventing the proliferation of spam websites. It has played a certain role in maintaining Internet security and purifying the Internet environment, purifying and standardizing the SEO industry. Therefore, some SEO practitioners believe: "Baidu's approach has standardized the SEO industry. Now the SEO industry is indeed a bit chaotic. Plagiarism and copying that ignores copyright damage the rights of authors. Technical monopoly search results such as site groups affect user experience." And Baidu While regulating the SEO market, the industry has also questioned whether paid promotion methods such as bidding rankings will be affected.