As a talent recruitment website, its customers are both individual users and corporate users. The website often receives their suggestions and opinions. If you study carefully, you will find a lot of valuable content. Today, we will talk about how to use points to improve user loyalty and usage, which is UV Regarding the issue of PV, please express your personal views for reference.
When it comes to UV and PV, that is, customer loyalty and usage, in the final analysis it is a matter of user experience. As long as the user experience is maximized, user loyalty and usage will naturally be improved. The following is an explanation of how to use the points function to improve user loyalty and usage:
First, for corporate customers who have paid, try to carry out some preferential activities as often as possible, especially fixed-position advertisements on the homepage, and encourage everyone to participate in more job postings or log in frequently. Then, the company can earn points by viewing or querying the applicant's resume. When the points reach a certain amount, it can give certain discounts, extend the recruitment time, or give personalized gifts and other rewards. The company is encouraged to query more and use it more, making the company active and increasing the website's popularity. Corporate activity rate.
Second, for individual users, you can also engage in point activities to encourage individuals to log in more, submit more resumes, and inquire about companies more. At the same time, you can learn about SNS websites to reward users who log in continuously within a few days, and you can upgrade users or increase points. . Doing so can completely mobilize the enthusiasm of job seekers, mainly young people, and improve users' loyalty and usage of the website. Individuals can also rate companies on their integrity, which helps improve corporate recruitment integrity.
The ultimate goal of the above two items is to allow more users to participate, allow enterprises to interact more with individual users, increase website inquiries and usage, thereby further increasing the website's visibility and user loyalty.
Regarding the issue of improving the usage rate of individual users, it should also be noted that many individual users who do not log in frequently may be permanently forgotten if they are not reminded in time, and the probability of reuse is relatively low. No matter how many members you have, as long as you are not an active user, the recruitment effect will definitely not be ideal for the employer. I believe that if the participation and usage rate of individual users are not high, the website’s appeal to institutional users will be limited. Therefore, for individual customers who have not logged in to the website for a period of time, you can use emails, text messages, or even phone calls to remind them to log in to the website. At the same time, with the launch of website points activities, the utilization rate of individual users will definitely increase. Then, the number of unit users will inevitably increase significantly.
A very classic principle in marketing is the "funnel principle". The main idea is: a company can lose 100 customers in a week and gain another 100 customers at the same time. On the surface, the sales performance is not affected in any way, but in fact The cost of publicity and promotion spent on winning these new customers is much more expensive than re-developing old customers, which is very uneconomical from the perspective of the return on investment of the enterprise. Therefore, it is very necessary to provide maintenance and after-sales service to old customers. At the same time, good word-of-mouth communication can also be formed through existing customers. Regular customers are the best advertisement.
Therefore, regarding the issue of improving UV and PV, and further improving user loyalty and user usage, you can make some adjustments to the above mentioned content, and I believe it will achieve good results. At the same time, I hope to discuss website promotion and optimization with more friends. This article is originally published by Zhejiang Talent Network http://www.qianjiangrc.com/ . Reprinting is welcome, please keep the source.
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