SEO (Search Engine Optimization), which means search engine optimization, is one of the more effective marketing methods today. Through SEO, your keywords can be searched by users, thereby generating orders. However, from website optimization, we can find that search The engine algorithm has too much instability. Every update may affect the ranking of keywords, which always makes people worried. In addition, with the popularity of the SEO industry, more and more people are engaged in this industry, which will inevitably increase greatly. The degree of competition in the industry. Based on this industry, I have summarized a few personal opinions:
1. Are all keywords suitable for SEO?
SEO is a free and effective method, but it may not be suitable for all websites. In some popular industries, the competition for keywords must be fierce. If you want to try it, you may have to put in a lot of effort. In the end, the keywords may not be successful. But people died; for example, the tea industry is now a popular industry, and Tieguanyin has been popular on the Internet a few years ago. Now it is as difficult as climbing to the sky to grab this keyword. Judging from the 74th page of Baidu search results, About 95% of them use the homepage to compete. You can imagine how popular this keyword is. From this point, we can see that all websites can do SEO, but not all keywords are worth doing. .
2. How to compete in some popular industries
When it comes to hot keywords in popular industries, most of my friends think that there is no need to compete. After all, it requires a lot of manpower and material resources, and usually we have to do everything to death. But assuming we have an advantage in a certain aspect, is it still necessary to compete? For example, some Anxi friends who make Tieguanyin tea at home will have their own advantages in tea quality and price. I personally think that in addition to SEO, other methods can be used to do it:
1. Establish Taobao Mall. The purpose is to showcase your products and let others experience the style of tea from the place of origin. It can be divided into two forms. One is tea for customers to drink themselves, which can be simply vacuum packed, and the other is for gift giving. Some effort should be put into the packaging. The purpose of establishing Taobao Mall is to allow users to buy tea with more trust and confidence.
2. Make videos. The video content mainly shows that the tea leaves are from the place of origin. Every detail may make users want to buy it. After it is produced, it will be put into Taobao Mall.
3. Use soft articles for publicity. The purpose is to let users know that their tea is from the place of origin and has advantages over others in terms of quality and price.
4. Others. For example, leave a message on the forum, set up a QQ group, join some tea drinking enthusiasts, and promote your products through the QQ group.
It is suggested here that he does not need to build a website, because building a website costs money and optimizing it takes time, and using Taobao for sales may be more convenient and effective.
3. What are the benefits of combining a website with seo?
Many friends can still make money without using SEO, such as using videos, using Baidu Zhizhi, and using QQ groups to sell their products. The reason why we should consider building a website and using SEO to optimize the website is, in some cases, to make our business more efficient. Stable, after all, Video and Baidu know that the rankings of these products can fall at any time. If we have a website and use keyword rankings to acquire customers, when the quality of our products is good, they may be one of our loyal customers and can pass the website Find yourself directly.
What I want to say here is that seo is only a part of Internet marketing, and it is also a very important part. If the website is optimized well, keyword ranking may bring a large number of orders and a large amount of income, but it is too important to value it. It may cause certain troubles, such as optimizing keywords. This batch may go up, and that batch may fall down again (due to changes in search engine algorithms or squeeze from competitors). From a search engine perspective, each It is impossible to rank first for each keyword forever. The only way is to combine more marketing methods, and the effect may be better. The article was originally published by Anxi Tea http://www.zuipin.cn/wulongcha/tieguanyin.html . Please indicate the source of the article when reprinting.
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