Zhu Weikun, founder of the first real-name Internet marketing forum on the Internet, initiated the topic: For the SEO industry, SEO has slowly become white-hot. Although the SEO threshold is very low, when you enter this industry, even though time goes by, you don’t know How many articles and external links do you have to post every day? Sometimes the working hours often exceed 12 hours! What are your thoughts or ideas about the SEO industry? Or what are your expectations for SEO?
The Internet is a very deep world. Regarding the development trend of SEO, it is an indispensable skill or position in online marketing. Some people say that SEO is about to die. For the SEO industry, I think it can be discussed in conjunction with urban management in reality. Many times, urban management is annoying and annoying, but without urban management to maintain order, society would have been in chaos. Only a small part has been reported, and the real ones still have value. The same is true for the SEO industry. The author has specially launched a topic so that friends who like or oppose SEO can express their opinions!
Liu Yufan (co-founder of Dadongjie): I love SEO very much. I like this sense of urgency and this way of using words to promote. Although it was very hard in the early stage, I really like this industry, no matter in the eyes of others. Whether it is good or bad, I still insist on my own point of view. SEO is definitely not limited to a small space. As long as you are good at using it, SEO is a good development prospect and direction! I still firmly believe that engaging in SEO is a good choice and will never regret.
Liu Minhua (Shenzhen SEO enthusiast) Although many people are not optimistic about SEO, just like I am not optimistic about Baidu. My understanding is that SEO should now be fully subdivided into online sales, online publishing, SEO technical support, and website construction technical support. Powerful segmentation brings about team development. Therefore, team development is the trend of SEO in the future, but how to have a team in every company is a problem? From this, outsourcing SEO is very common!
Wang Guoqing (real-name Internet marketing forum SEO enthusiast): 1. Is SEO a technology? If it is a technology, should there be an explanation? 2. When can we regard SEO as a profession rather than a means. 3. SEO itself does not dominate. If there is a search engine, there will be no SEO.
Sun Chen (moderator of IDTUI): The most important thing in the SEO industry is innovation. We all know that the Internet is changing with each passing day. If you always talk about taking other people's stuff, I'm afraid it really doesn't make sense. You just want to write pseudo-originals and pass the test. If you stick to the top in this way, I'm afraid there will be no strong ones, just a bunch of rabble. Therefore, to do a good job in SEO, you must innovate. If you innovate, there will definitely be new developments.
Xiao Weinan (Shantou Micro Marketing): Currently, the largest Internet information portals are search engines and Weibo. Therefore, SEO has a long way to go. In fact, several SEO improvements on search engine marketing have been derived from the single website optimization in the past. We can see that the Internet cannot be without search engines, so SEO’s Internet marketing thinking should be expanded to more A vast field.
Chen Jichun (Changsha SEO): There is competition in a profitable market, and it is normal for competition in the SEO industry to become fierce. At present, Baidu is the dominant player in China, and this will not change in the next few years. Although Soso and Sogou are both making efforts, it is difficult to shake Baidu's position as the leader. SEO = Method + Execution + Experience + Network Recently, Baidu has been busy talking about Baidu Optimization Certification. Personally, I feel that unless it is to provide a bonus for the SEO director of the company, other things are not necessary.
Real name is a kind of brand, which brings SEO and Internet marketing under the sun. The fierce competition of SEO and the continuous adjustment of search engine algorithms will make the SEO workers in the entire industry survive and the fittest will be eliminated. At the same time, SEO will become more team-oriented and professional. , obvious division of labor and other aspects of development.
Zhang Yongsheng (real-name Internet marketing forum administrator): SEO is just one of the methods or tools I use for online promotion. If I were to do SEO full-time, I would personally feel very painful, because everyone knows that SEO work is repetitive and boring. of. Therefore, I hope that the work content of SEO can be diversified and not revolve around content and external links.
Dai Jun (medical SEO enthusiast): I don’t know how to put it right. If everyone treats SEO as work, the daily workload will be very heavy, and the mood will not be happy. So to do something, you still have to really like to do it. It doesn’t mean that if you want to work in any industry and the salary is high, then you will have no future. After all, every industry has its high and low benefits. Anyway, since I have chosen the SEO industry, I will do it slowly. Studying it every day is actually quite fun.
Chen Longbo (enterprise SEO enthusiast): I think it is an inevitable trend of social development and the information age. As more and more people know the importance of the Internet, they know that the Internet is the best channel for information dissemination. The term SEO is also known by more and more people. As the saying goes, wherever there is demand, there will be people doing it. The SEO industry or SEOER is indispensable, and as competition increases, the time and manpower invested also increase. The planning and construction of the SEO team will also determine future competitiveness.
Huang Jiekang (Zhongshan seo) believes: 1. The current #SEO# industry threshold is indeed low, and there is no standardization. The performance is uneven, and the competition is becoming more and more fierce. 2. SEO is only a part of Internet marketing. Don’t do SEO for the sake of SEO, and don’t over-SEO and create garbage for search engines. 3. SEO is a tiring job. If you work as a team, the effect will be much better. 4. When doing SEO, in addition to focusing on search engines, you must also pay attention to user experience.
Tao Xiaokai (well-known blogger) Under this Marketing 4.0 platform, these new marketing mechanisms are slowly integrated into a new integrated marketing, in which SEO is an indispensable part. It can be said that this is the foundation. This requires theory. Only by solidifying the theory can you truly go further on the road of SEO in the future. Accumulate and advance.
Zhang Yuqin (columnist of Sutu.com): Various erroneous information, guaranteed rankings, falling service prices, and the use of cheating or garbage methods have undoubtedly aggravated the negative perception of the entire industry and society. It is actually difficult for companies that take SEO seriously to compete at the right price. SEO work relies heavily on experience, and search engine algorithms are constantly changing. Each website and each industry may require different optimization methods, and it is very difficult to achieve automation.
Liu Chunlu (Changchun SEO): The SEO industry is like a casino, a gambling game. In the information age, more and more people value the Internet. The SEO industry is indispensable, but it is just a type of Internet marketing. As competition increases, the time and manpower invested also increase. Thinking, innovation, and execution determine the success or failure of SEO, and the planning and construction of the SEO team will also determine future competitiveness.
Li Xiaojie (Dahe Benniao SEO blogger): I was just thinking about this issue yesterday. My feeling is that SEO should not be limited to low-level technical levels such as sending external links. I don’t even recommend going into technical blind spots. Yesterday I had this understanding of the growth path of SEO:
1. Basic technology
2. Data analysis
3. Soft articles
4. Marketing ideas
I think the purpose of SEO is to attract the attention of the Internet, so it ultimately goes to the road of marketing, and SEO is only a means, or to make up for search engine loopholes.
Many SEOs create meaningless content, or simply plagiarize other people's content and add their own links. I despise these SEO practitioners who create Internet garbage.
My expectations for SEO or my SEO views are:
From a human perspective, the purpose is to create Internet value.
From a human perspective means that SEO must cooperate with search engines to make it easier for people to get effective content from a human perspective. For example, re-title, beginning and ending of paragraphs, etc. are said to be the basics of SEO, but in fact they are more human habits, and doing these will indeed make it more convenient for Internet users.
In terms of creating Internet value, on the one hand, we need to resist some people who create Internet garbage. On the other hand, we hope that SEO practitioners can innovate and create new content.
Reading so many comments from SEO enthusiasts gave me the motivation to continue this discussion. Although we know that many people express their disdain for SEO, every industry has its own value, that is, there is more rationality than existence. !Finally, I will end with the words of Liu Xing, the operations director of Estee Screen Window Network: What SEO needs is the simplest and fastest way to improve user experience and search engine friendliness. The health of grassroots webmasters is the most important thing to pay attention to. Without health, everything becomes wishful thinking.
SEO is just a technology, it is useless to achieve ranking without conversion. If you provide a good user experience without ranking, your website will easily increase traffic and conversions over time through word-of-mouth marketing. Reasonable arrangement of work and time is our first priority.
The article is compiled and published by Taiyuan Moving. It is first published in A5. Please keep the address http://www.sx-by.com/ for reprinting.
(Editor: Chen Long) Author suy's personal space