With the development of network information technology, changes in consumer values, and fierce business competition, online marketing has become popular, gradually entering various industries, and being recognized by various industries and related people. While it is recognized and popular, how many people really understand the efficacy and implementation of online marketing? Yousai SEO will talk about some of his understanding and opinions on online marketing.
From a traditional marketing perspective, after a company develops a product or provides a service, what they need to do next is to promote their products through various channels (including TV ads, newspapers, radio, hard ads, etc.) Products and services, through multiple channels of publicity, let consumers know that a certain company has such a product or service. Next, the company will use a series of planning to allow consumers to continue to have an in-depth understanding of the efficacy and functions of the product. Based on this knowledge and understanding, consumers will have a sense of trust and achieve final consumption. This is a complete process.
So what about online marketing? Although we rely on the Internet as a platform to carry out marketing, the relevant links remain the same as the regular process. You can’t say that I just want to generate conversions and conversions when I first start doing online marketing. It is very unrealistic to achieve profitability. He also needs a process, not only for himself, but also for your consumers. What is this process?
1. Build an online brand
Brands have endless consumer influence, especially in today's extremely cruel industry competition, brands are particularly important. Because the same products may have almost the same quality, but your competitors have quickly built industry brands, so their sales must be much better than yours. This is the brand influence of this era.
Therefore, I believe that if you want to carry out online marketing, the first step is to build your own brand awareness in the industry. Only when you have brand awareness can you attract some potential customers to know you.
2. Let potential customers have an in-depth understanding of
After you have a certain degree of online brand awareness, all you need to do is to let potential consumers have a deeper understanding of the functions and efficacy of your products through various online resources and platforms. The purpose is to let these potential consumers have a deeper understanding of your products. , understand your service, because you need to use understanding to pave the way to complete the next step of the work.
3. Subtle influence creates a sense of trust among users
With the understanding of the second part, you need to use some emotional things to impress and influence your potential consumers, because the job of this link is to make your potential customers trust you. There is no trust on the Internet. It is simply impossible to complete the task of "selling".
4. Reasonable and effective transformation
What is the platform of Internet marketing? My understanding is a website, your company's own website. This website is not only your business card on the Internet, but its biggest role is in sales. "Sales" are completed through this platform. this link. So when a potential customer visits your website, can you retain this customer in a timely manner? Whether you can effectively convert this customer is crucial. In fact, all the previous work is to lay the groundwork for this link, because in the final analysis, online marketing is business sales carried out on the Internet.
5. Achieve profitability
With the above four steps, and each of the above links interlocking to achieve the best, then you don't have to worry, achieving profitability is certain. It will also achieve your expected online marketing results.
Yousai SEO believes that in order to do a good job in online marketing, it must be based on the analysis and research of customer marketing needs and audience hot spots, and carry out integrated promotion of customer information to maximize the advantages of online marketing. The article is reproduced from: http://www.yosite.net Please indicate the source when reprinting
Editor in charge: Yangyang author Ahua’s personal space