In the process of website optimization, many webmasters are blindly pursuing external link building and ranking, and most of the time they ignore some detailed factors. Especially in optimizing rankings, most webmasters believe that A good ranking mainly depends on external links. I send and build external links every day, and regard myself as an external link manufacturing machine. Relatively speaking, there is no time to deal with some details. Is it true that external links are the only factor in ranking? The author disagrees. The way to win through optimization is more about winning in details. Today, the author will explain to you the detailed optimization of website code.
1. javascript code
As we all know, in search engine optimization, the search engine cannot yet identify the content in the JS code. That is to say, even if the search engine knows the JS code, it cannot crawl these codes, so it will not be included. Many of the places where we use JS code are mainly third-party plug-ins such as advertising, statistical tools, sharing, etc., and these codes will not be indexed. Of course, too much JS code will also slow down the opening of the website. If it is too slow, it will affect the spider crawling other codes and be detrimental to the user experience. So what are the shortcomings of JS code? First, it affects the speed of spider crawling. The second affects the loading speed of website pages. The third affects the appearance of the code. Then when we are processing, we can merge the corresponding JS files together. If they can be put together, then don't split them up to avoid taking up space and not conducive to website optimization.
2. Cache settings
Whether it is a program you make yourself or a program downloaded from the Internet, there will be a certain cache in it, and these caches can also come from the later website operation process. As we all know, the caching effect of dynamic websites is the most obvious. If it is not cleared in time, it is easy for search engines to include cached pages, which will cause repeated inclusion of website pages. And there is another cache, which is the browser's cache, called cookies. This type of cache mainly affects whether users can access the latest content of the website as soon as possible. For these caches, we should clear them in time, so as to facilitate website optimization, and at the same time, website pages will not be repeatedly included and then deleted.
3. Framework code
In website optimization, it is not only the JS code that cannot be recognized by search engines, but also the frame code that cannot be recognized by search engines. The general framework code is mainly written as < iframe src="Web page address to be embedded" > < /iframe >. For this type of code, the websites that are most used are mainly navigation types and large websites, and personal small sites are generally rarely used. We can use a text-only web browser to simulate the spider crawling effect. Compare the effects displayed by the original web page and that of a plain text browser. Thereby optimizing the code of the website. Search engine crawlers see our web pages as they appear in plain text browsers.
4. Flash or page misalignment
It is common knowledge that Flash cannot be recognized by search engines, and many webmasters have said when sharing their own optimization experiences that if the website can not use FLASH, try not to use it. Because FLASH is an element that spiders cannot crawl, then in website optimization, important keywords cannot be placed in FLASH, and too many FLASH elements on the website will also cause the website's access speed to drop rapidly. Under normal circumstances, Under the circumstances, plain text access takes 1 second, and too much FLASH may reach more than 5 seconds, or even longer waiting time. Another thing to note is that when optimizing website details, the layout of the page in each major browser is equally important. If your webpage is incompatible in several major browsers, then the quality of your webpage will be deducted. of. Compatibility issues on the same page will increase the user's bounce rate.
The above is all about the optimization of website code. In fact, for a successful website, it does not only focus on ranking and external link building, but also pays more attention to details. After all, these will affect the key to whether the user experience is good. That’s all for today. This article is exclusively provided by www.datangdns.com Datang Website Construction, and is first published in A5 format. Please indicate the reprint, thank you!
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