Webmasters who do SEO have to optimize and rank our old websites every day, but they can't avoid building new websites. When optimizing new websites, many webmasters don't know what methods to use, and they feel like a tiger has no way to eat. , and many webmasters will use the method of optimizing the old website to optimize the new website, and find that the effect is not too obvious. The optimization of the new website is different from the old website. We need to do a lot of detailed work before the website goes online to avoid After going online, we found errors, which made us want to change but couldn't. Let me share with you the optimization ranking strategy for the new site. ​
1. How to choose a domain name​
Choosing a good domain name is a good start for our optimization journey. ​
1. The name of the domain name should preferably use the pinyin of our brand or keywords. It is usually three characters but should not exceed 4 characters in pinyin. It is best to associate the name of the domain name with our industry. ​
2. The best domain name is .com .cn .org .net that has not been registered. ​
3. The domain name should be easy to understand, and do not let customers wait for a long time without understanding what it is. At the same time, do not use abbreviations or initial letters. ​
2. How to choose a program​​
1. For small and medium-sized enterprise websites, it is recommended to choose Dreamweaver. It is cheap and high-quality to find someone to design a template, and the program of Dreamweaver is also relatively stable. ​
2. For forums, use the Discuz forum program, and for blogs, use WordPress. Both are very powerful programs. ​​
3. Design of website sketch​
Many webmasters redesign their websites based on imagination and ignore design sketches. Sketch design is an essential skill for SEO. Every detail in the sketch is related to the difficulty of future optimization, so a good sketch is very important. ​
1. We need to think about a few questions. Do we have only one core keyword? If our website has more than two core keywords, such a website does not have core competitiveness. We should not combine core keywords with target keys. Words are confused, they are not equal, the core keyword refers to the theme content of our website, there can only be one, it is related to the overall layout of the sketch design, and the target keyword is the keyword we want to put on the homepage. ​
2. Is the division of our homepage sections based on the importance of users? We follow the principle of left to right, top to bottom, from the most important to the generally important, and from first-level needs to second-level needs. To guide users, we have to consider whether every section we place is what users need. ​
3. The title of the home page should not contain descriptive words. These words cannot be used as titles. The title only needs to reflect two aspects, that is, the company (brand) name and keywords. ​
4. The division of the catalog should not be the same. We don’t want the same content in Contact Us. We should fully consider the needs of customers, be intuitive and easy to understand, and facilitate customers to browse. On the basis of meeting the needs, we can put some innovative ones. Table of contents. ​
5. We also need to consider what things can be removed or optimized. Don’t put too many things on the homepage. Generally, one and a half columns is enough for a corporate website. Three carousels are usually enough. Think about it. It’s good to know what content each picture promotes. ​
6. The homepage should be updated regularly, and we should also fine-tune our sections according to customer needs. It is recommended that you do not set the product placement to scroll, which is not conducive to customer choice. ​
7. For the boilerplate text at the bottom, if we already have phone numbers, contact information, etc., then we don’t need them at the bottom, otherwise it will lead to increased page duplication. ​
8. Our catalogs should not be classified too finely. It is best not to use dual navigation, especially for corporate websites. Our main categories should be within 8 catalogs. At the same time, we should also make FAQs, which are frequently asked questions, which are in line with customer needs. Contentment is very good. ​
9. Our sketches and layouts are not the same after we finish them. We must constantly seek innovative content based on meeting the needs, and constantly fine-tune them to maximize user needs. ​
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