Tonight (April 11), I took a closer look at the export links of my blog text and found that almost all of them were well-known website blogs, such as Baidu Encyclopedia, Webmaster Home, A5, ZAC Blog, etc.
Gouyn12’s blog exports some links, which are basically well-known website blogs.
Unexpectedly, I usually "cherish links like gold", and I am willing to make so many external links to these websites and blogs that have no connection at all; but for the websites and blogs that directly post the URL to my blog one day - even though it is just plain text I directly block all URLs.
Everyone has the weakness of being willing to add the icing on the cake and not willing to give help in times of need, and I am certainly no exception. But why is this happening? This is a big question worthy of our careful consideration!
In fact, this cannot be simply summed up as the so-called "weakness of human nature". It should be said that this is exactly the kind of website that "everyone who has something, will be given to him to make him redundant; whoever has nothing, even what he has will be taken away" "A concrete manifestation of the Matthew Effect.
Because I have to be responsible for the readers of my blog, I can only link to pages that can provide readers with useful professional knowledge. Although this sacrifices the time users stay on my blog, it effectively improves the user experience of my blog and the blog. Professionalism – “A man is what he eats.” Not only me, I believe everyone handles it the same, but search engines also encourage webmasters to do this.
In this way, website content construction and external link promotion are an inseparable organic unity. And the order is fixed, content first, then external link promotion; without content, your website's external link promotion will be difficult to achieve. According to the "Baidu Search Engine Optimization Guide 2.0", website content is the carrier of the "website core value", and external links are just a means of promoting the "website core value". To build external links, you must first start with the construction of the website content system. of.
Confucius said: "Don't worry about what others don't know, but worry about what you can't do (don't worry that others don't know your talents, but worry that you don't have talents)." It turns out that this ancient truth also applies to today's website promotion.
Indeed, "if you drink well, you may be afraid of a dark alley." Especially when there are a large number of homogeneous low-level websites on the Internet, if you do not pay attention to external link building and website promotion, not to mention netizens will not be able to find your website, and even search engines will have difficulty finding it. How can you find users, and how can the core value of your website be truly reflected? This is our original intention of doing external links.
But if the website does not have unique content that can satisfy netizens, even if our external link construction goes up for a while, when the website content cannot meet the needs of netizens, whether they click directly from external links to enter the website, or netizens who come from search engines will I left immediately with great disappointment, not to mention any thoughts of coming back next time - because the core of all promotions must still be content promotion. Otherwise, it will just be "cheating external links" and "cheating traffic", and this approach will definitely not last long.
Therefore, the construction of website external links must go back to the construction of the website's unique content system. Only by building a unique website content system down-to-earth, can we truly find the unique selling point of website promotion, and move toward content and external links complementing and promoting each other. On the right path, "Don't worry about what others don't know, but worry about what you can't do." The same is true for the relationship between website content and external links.
ZAC summarizes Bing’s 4-point external link construction suggestions
So how to do a good job in external link promotion based on website content? In 2008, the Microsoft Search (Bing) blog provided specific suggestions for webmasters and SEOERs on external link construction. ZAC summarized it in "Microsoft Search Talks about Exchange Links" as: "Become an expert in this field", "Provide free services", "Participate in activities of industry or professional associations", "Make full use of social websites, blogs, forums, videos, twitter, etc."
At first glance, these are clichés, but in fact these four points apply to the construction of the core value of the entire website-the construction of the content system and content promotion. Only on the basis of solid website content can such external link building suggestions be truly achieved.
And except for point 3, the other three suggestions are extremely difficult to implement. They should all be the lifelong pursuit of website operators to "live and fight" - only by constantly overcoming difficulties every day and persisting in the end Only then will you see results.
But what's more terrible is that these three suggestions are closely related to each other. They not only determine the results of your website content system construction, but also determine the level of your external link construction and promotion.
Among them, "becoming an expert in this field" is the most important thing. Only after becoming an expert in this field can we truly build a unique content system for the website, accurately grasp the needs of potential users, and provide services that are popular with potential users. , and special free services that are helpful for website brand building and business development (especially when free services have become useless today) - as long as you do this, there will be many webmasters willing to do it for you. Now you can see through it. High-quality external links.
Without "becoming an expert in this field" and "providing special free services" as the prerequisites, you can't really make full use of social websites to build external links to your website. Don’t we still use these forms a lot now? But the vast majority of them are “meaningless content interspersed with keywords” as mentioned in the “Baidu Search Engine Optimization Guide 2.0”. The effect of such external links can be imagined.
Even the most relaxed "participating in industry or professional association activities" must be prerequisite of "becoming an expert in this field" and "providing special free services", and your website will be truly valued - at such a meeting , more unknown website webmasters are simply a foil (of course, those who are interested can learn a lot of useful things), let alone the construction of high-quality external links, there is no way - the reason is very simple, because you can't help others .
So external links are important, but our external link promotion still has to start from the core content of the website, and this step cannot be omitted. Therefore, we still keep in mind what Confucius said, "Don't worry about what others don't know, and worry about what you can't do." At the same time, we should really follow Bing's suggestions and truly become "experts in this field" and find ways to connect website construction with users. Cultivate organic and unified featured free services. Only in this way can we truly achieve that the construction of website content system and the construction of external links of the website go hand in hand and promote each other.
I sincerely hope that more unknown websites can rely on their high-quality original content to make me continue to link to you willingly in my blog - just like those well-known websites, recommended to readers of my blog, haha! ( This article was originally published by gouyn12. All rights reserved. You are responsible for the article. Please indicate the original source of the article in the form of a link when reprinting : http://www.gouyn12.com/wzyy/244.html )
Editor in charge: Chen Long Author gouyn12's personal space